Browsing byAuthorPechmann, C
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
2012 | Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products | Wang, L; Wang, Y; Pechmann, C; Gürhan-Canli, Z; Otnes, C; Zhu, R |
2023-01-01 | The performance effects of creative imitation on original products: Evidence from lab and field experiments | Wang, L; Wu, B; Pechmann, C; Wang, Y |