Behavioral Frontiers in Choice Modeling

Adamowicz, V; Bunch, DS; Cameron, TA; Dellaert, BG; Hanemann, WM; Keane, M; Louviere, JJ; Meyer, RJ; Steenburgh, T; Swait, JRJD

Behavioral Frontiers in Choice Modeling

Adamowicz, V Bunch, DS Cameron, TA Dellaert, BG Hanemann, WM Keane, M Louviere, JJ Meyer, RJ Steenburgh, T Swait, JRJD

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Publisher:: Springer
Publication Type:: Journal Article
Citation:: Marketing Letters, 2008, 19 (3-4), pp. 215 - 228
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Adamowicz, V	en_US
dc.contributor.author	Bunch, DS	en_US
dc.contributor.author	Cameron, TA	en_US
dc.contributor.author	Dellaert, BG	en_US
dc.contributor.author	Hanemann, WM	en_US
dc.contributor.author	Keane, M	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.contributor.author	Meyer, RJ	en_US
dc.contributor.author	Steenburgh, T	en_US
dc.contributor.author	Swait, JRJD	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Marketing Letters, 2008, 19 (3-4), pp. 215 - 228	en_US
dc.identifier.issn	0923-0645	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10183
dc.description.abstract	We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice models might be improved to better capture the diversity of processes that are postulated to explain how consumers make choices. Some specific challenges include how to capture and parsimoniously describe heterogeneous mixes of heuristic choice rules, methods for building realistic models of choice, and nontraditional methods for estimating models. An agenda for important future work in these areas is also proposed.	en_US
dc.publisher	Springer	en_US
dc.relation.ispartof	Marketing Letters	en_US
dc.relation.isbasedon	10.1007/s11002-008-9038-1	en_US
dc.subject.classification	Marketing	en_US
dc.title	Behavioral Frontiers in Choice Modeling	en_US
dc.type	Journal Article
utslib.citation.volume	3-4	en_US
utslib.citation.volume	19	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	3-4	en_US
pubs.volume	19	en_US

Abstract:

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice models might be improved to better capture the diversity of processes that are postulated to explain how consumers make choices. Some specific challenges include how to capture and parsimoniously describe heterogeneous mixes of heuristic choice rules, methods for building realistic models of choice, and nontraditional methods for estimating models. An agenda for important future work in these areas is also proposed.

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http://hdl.handle.net/10453/10183