Individuals' choice behaviour in waiting situations

Gudergan, S

Individuals' choice behaviour in waiting situations

Gudergan, S

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Publisher:: Allied Academies
Publication Type:: Journal Article
Citation:: Academy of Marketing Studies Journal, 1997, 1 (1), pp. 22 - 26
Issue Date:: 1997-01

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Field	Value	Language
dc.contributor.author	Gudergan, S	en_US
dc.date.issued	1997-01	en_US
dc.identifier.citation	Academy of Marketing Studies Journal, 1997, 1 (1), pp. 22 - 26	en_US
dc.identifier.issn	1095-6298	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10208
dc.description.abstract	This paper shows that the propensity to interrupt and/or to not engage again into particular waiting situations is not solely depending on the actual time spent waiting. The examination indicates that individuals perceive value resulting from both the time spent waiting and the purpose of engaging into the focal waiting situation. Further, customer satisfaction/dissatisfaction with the focal waiting situation can arise as a consequence of perceived value for waiting and/or perceived value of the purpose of engaging into waiting. The propensity to interrupt and/or to not engage again into the focal waiting situation is modelled as choice behaviour accounting for perceived waiting time value and customer satisfaction/ dissatisfaction with waiting time.	en_US
dc.format	No Code	en_US
dc.publisher	Allied Academies	en_US
dc.relation.ispartof	Academy of Marketing Studies Journal	en_US
dc.title	Individuals' choice behaviour in waiting situations	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.for	150506 Marketing Theory	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.issue	1	en_US
pubs.volume	1	en_US

Abstract:

This paper shows that the propensity to interrupt and/or to not engage again into particular waiting situations is not solely depending on the actual time spent waiting. The examination indicates that individuals perceive value resulting from both the time spent waiting and the purpose of engaging into the focal waiting situation. Further, customer satisfaction/dissatisfaction with the focal waiting situation can arise as a consequence of perceived value for waiting and/or perceived value of the purpose of engaging into waiting. The propensity to interrupt and/or to not engage again into the focal waiting situation is modelled as choice behaviour accounting for perceived waiting time value and customer satisfaction/ dissatisfaction with waiting time.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/10208