Fish, phone cards and semiotic assemblages in two Bangladeshi shops in Sydney and Tokyo

Pennycook, A; Otsuji, E

Fish, phone cards and semiotic assemblages in two Bangladeshi shops in Sydney and Tokyo

Pennycook, A

Otsuji, E

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Publication Type:: Journal Article
Citation:: Social Semiotics, 2017, 27 (4), pp. 434 - 450
Issue Date:: 2017-08-08

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Field	Value	Language
dc.contributor.author	Pennycook, A https://orcid.org/0000-0002-4656-6187	en_US
dc.contributor.author	Otsuji, E https://orcid.org/0000-0003-3318-0995	en_US
dc.date.issued	2017-08-08	en_US
dc.identifier.citation	Social Semiotics, 2017, 27 (4), pp. 434 - 450	en_US
dc.identifier.issn	1035-0330	en_US
dc.identifier.uri	http://hdl.handle.net/10453/107179
dc.description.abstract	© 2017 Informa UK Limited, trading as Taylor & Francis Group. By focusing on assembling artefacts (particularly, fish, phones and phone cards)–objects that mediate across geographies, environments, culinary traditions and histories–in two Bangladeshi-run stores in Sydney and Tokyo, we argue in this paper that these objects need to be taken very seriously as part of the action. It is clear that assembling artefacts such as fish draw the attention of customers to the freezers where they are stored, and to discussions of bones, taste, size and “cleanliness.” Central to our study is the way objects such as fish and phone cards come together as part of semiotic assemblages of material and semiotic resources as customers, goods and languages assemble and disassemble at particular moments. This has implications for how we understand the role of objects in social semiotics as part of a critical sociolinguistics of diversity.	en_US
dc.relation.ispartof	Social Semiotics	en_US
dc.relation.isbasedon	10.1080/10350330.2017.1334391	en_US
dc.title	Fish, phone cards and semiotic assemblages in two Bangladeshi shops in Sydney and Tokyo	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	27	en_US
utslib.for	2004 Linguistics	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	2002 Cultural Studies	en_US
utslib.for	2099 Other Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status	closed_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	27	en_US

Abstract:

© 2017 Informa UK Limited, trading as Taylor & Francis Group. By focusing on assembling artefacts (particularly, fish, phones and phone cards)–objects that mediate across geographies, environments, culinary traditions and histories–in two Bangladeshi-run stores in Sydney and Tokyo, we argue in this paper that these objects need to be taken very seriously as part of the action. It is clear that assembling artefacts such as fish draw the attention of customers to the freezers where they are stored, and to discussions of bones, taste, size and “cleanliness.” Central to our study is the way objects such as fish and phone cards come together as part of semiotic assemblages of material and semiotic resources as customers, goods and languages assemble and disassemble at particular moments. This has implications for how we understand the role of objects in social semiotics as part of a critical sociolinguistics of diversity.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/107179