Believable electronic trading environments on the Web

Debenham, JK; Simoff, SJ

Believable electronic trading environments on the Web

Debenham, JK Simoff, SJ

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Publisher:: IEEE Computer Society
Publication Type:: Conference Proceeding
Citation:: proceedings 2009 IEEE/WIC/ACM International Conference on Web Intelligence WI 2009, 2009, pp. 631 - 638
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Debenham, JK	en_US
dc.contributor.author	Simoff, SJ	en_US
dc.contributor.editor	Baeza-Yates, R	en_US
dc.contributor.editor	Berendt, B	en_US
dc.contributor.editor	Bertino, E	en_US
dc.contributor.editor	Lim, EP	en_US
dc.contributor.editor	Pasi, G	en_US
dc.date	2009-09-15	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	proceedings 2009 IEEE/WIC/ACM International Conference on Web Intelligence WI 2009, 2009, pp. 631 - 638	en_US
dc.identifier.isbn	978-0-7695-3801-3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10923
dc.description.abstract	Contemporary Web-based electronic markets reflect the dominating content-based systems approach of Web 2.0. Though useful, these electronic markets are far from being believable trading places. Marketplace is where things and traders have presence, constituting a rich interaction space. The believability of the place depends on the believability of the presence and interactions in it, including the players behaviour and the narrative scenarios of the marketplace. This paper discusses what constitutes the believability of electronic marketplaces and presents the technologies that support it. Believability of electronic marketplaces can be described through three metaphors: marketplaces where people are, marketplaces that are alive and engaging, and market places where information is valuable and useful. The paper presents the core technologies that enable the perceivable believability of electronic marketplaces. It describes a demonstrable prototype of a Web-based electronic marketplace that integrates these technologies. This is part of a larger project that aims to make informed automated trading an enjoyable reality of Web 3.0.	en_US
dc.publisher	IEEE Computer Society	en_US
dc.relation.ispartof	proceedings 2009 IEEE/WIC/ACM International Conference on Web Intelligence WI 2009	en_US
dc.relation.ispartof	IEEE/WIC/ACM international Conference on Web Intelligence and Intelligent Agent Technology	en_US
dc.relation.isbasedon	10.1109/WI-IAT.2009.106	en_US
dc.rights	© 2009 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.	en_US
dc.title	Believable electronic trading environments on the Web	en_US
dc.type	Conference Proceeding
utslib.location	New York, USA	en_US
utslib.location.activity	Milano, Italy	en_US
utslib.for	0806 Information Systems	en_US
dc.location.activity	Milano, Italy	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Software
pubs.organisational-group	/University of Technology Sydney/Strength - AAI - Advanced Analytics Institute Research Centre
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	New York, USA	en_US
pubs.start-date	2009-09-15	en_US

Abstract:

Contemporary Web-based electronic markets reflect the dominating content-based systems approach of Web 2.0. Though useful, these electronic markets are far from being believable trading places. Marketplace is where things and traders have presence, constituting a rich interaction space. The believability of the place depends on the believability of the presence and interactions in it, including the players behaviour and the narrative scenarios of the marketplace. This paper discusses what constitutes the believability of electronic marketplaces and presents the technologies that support it. Believability of electronic marketplaces can be described through three metaphors: marketplaces where people are, marketplaces that are alive and engaging, and market places where information is valuable and useful. The paper presents the core technologies that enable the perceivable believability of electronic marketplaces. It describes a demonstrable prototype of a Web-based electronic marketplace that integrates these technologies. This is part of a larger project that aims to make informed automated trading an enjoyable reality of Web 3.0.

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http://hdl.handle.net/10453/10923