E-Novation: An offbeat view of innovation, e-marketing and a new collaborative information platform

Pattinson, HM; Low, D

E-Novation: An offbeat view of innovation, e-marketing and a new collaborative information platform

Pattinson, HM Low, D

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Publisher:: University of Western Sydney
Publication Type:: Conference Proceeding
Citation:: Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008, pp. 1 - 7
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Pattinson, HM	en_US
dc.contributor.author	Low, D	en_US
dc.contributor.editor	Spanjaard, D	en_US
dc.contributor.editor	Denize, S	en_US
dc.contributor.editor	Sharma, N	en_US
dc.date	2008-12-01	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008, pp. 1 - 7	en_US
dc.identifier.isbn	1863081445	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11447
dc.description.abstract	This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and services. E-Novation (EN) is Innovation (IN) and E-Marketing (EM) enabled by New Collaborative Platforms (CP) expressed as EN = CP (IN + EM). The E-Novation Project was initiated in 2007 and will be developed out from a broad approach to explore key related business and marketing and business to may be included within a more detailed framework, expected to be completed by September 2008.	en_US
dc.publisher	University of Western Sydney	en_US
dc.relation.ispartof	Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	E-Novation: An offbeat view of innovation, e-marketing and a new collaborative information platform	en_US
dc.type	Conference Proceeding
utslib.location	Sydney	en_US
utslib.location.activity	Sydney	en_US
utslib.for	150503 Marketing Management (Incl. Strategy and Customer Relations)	en_US
dc.location.activity	Sydney	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney	en_US
pubs.start-date	2008-12-01	en_US

Abstract:

This paper defines E-Novation as an approach which is more powerful than traditional forms of innovation processes, through incorporation of a diverse range of views and ideas directly into development of service-dominant knowledge-based goods and services. E-Novation (EN) is Innovation (IN) and E-Marketing (EM) enabled by New Collaborative Platforms (CP) expressed as EN = CP (IN + EM). The E-Novation Project was initiated in 2007 and will be developed out from a broad approach to explore key related business and marketing and business to may be included within a more detailed framework, expected to be completed by September 2008.

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http://hdl.handle.net/10453/11447