Understanding preferences for motion pictures

Gazley, A; Clark, G; Sinha, A

Understanding preferences for motion pictures

Gazley, A Clark, G Sinha, A

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Publication Type:: Journal Article
Citation:: Journal of Business Research, 2011, 64 (8), pp. 854 - 861
Issue Date:: 2011-08-01

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Field	Value	Language
dc.contributor.author	Gazley, A	en_US
dc.contributor.author	Clark, G	en_US
dc.contributor.author	Sinha, A https://orcid.org/0000-0002-3165-4053	en_US
dc.date.issued	2011-08-01	en_US
dc.identifier.citation	Journal of Business Research, 2011, 64 (8), pp. 854 - 861	en_US
dc.identifier.issn	0148-2963	en_US
dc.identifier.uri	http://hdl.handle.net/10453/116276
dc.description.abstract	Of interest in the consumer behavior field are the drivers of experiential and aesthetic consumption. This paper considers these questions in the context of the motion picture industry. Most motion picture industry studies use secondary data to elucidate a relationship between movie attributes (genre, star power, critical reviews, distribution strategy, etc.) and box-office revenues. The study gathers primary data from 225 survey respondents in New Zealand to further understand the factors influencing the purchase decision-making process of movie-going consumers. The study uses a factor-analytic approach to map the different genres in attribute space, and to understand the drivers of choice. Overall, the results show genre, movies based on true stories, critical reviews, word-of-mouth, country of origin, pricing strategy as well as star and director power significantly impact consumers' movie choices. © 2010 Elsevier Inc.	en_US
dc.relation.ispartof	Journal of Business Research	en_US
dc.relation.isbasedon	10.1016/j.jbusres.2010.09.012	en_US
dc.subject.classification	Marketing	en_US
dc.title	Understanding preferences for motion pictures	en_US
dc.type	Journal Article
utslib.citation.volume	8	en_US
utslib.citation.volume	64	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.issue	8	en_US
pubs.publication-status	Published	en_US
pubs.volume	64	en_US

Abstract:

Of interest in the consumer behavior field are the drivers of experiential and aesthetic consumption. This paper considers these questions in the context of the motion picture industry. Most motion picture industry studies use secondary data to elucidate a relationship between movie attributes (genre, star power, critical reviews, distribution strategy, etc.) and box-office revenues. The study gathers primary data from 225 survey respondents in New Zealand to further understand the factors influencing the purchase decision-making process of movie-going consumers. The study uses a factor-analytic approach to map the different genres in attribute space, and to understand the drivers of choice. Overall, the results show genre, movies based on true stories, critical reviews, word-of-mouth, country of origin, pricing strategy as well as star and director power significantly impact consumers' movie choices. © 2010 Elsevier Inc.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/116276