Asia-Pacific Communication Monitor 2017/18: Strategic Challenges, Social Media and Professional Competencies – Results of a Survey in 22 Countries

Macnamara, JR; Lwin, MO; Adi, A; Zerfass, A

Asia-Pacific Communication Monitor 2017/18: Strategic Challenges, Social Media and Professional Competencies – Results of a Survey in 22 Countries

Macnamara, JR

Lwin, MO Adi, A Zerfass, A

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Publisher:: APACD Asia-Pacific Association of Communication Directors, Hong Kong; Quadriga University of Applied Sciences, Berlin; European Public Relations Education and Research Association, Brussels
Publication Type:: Report
Citation:: 2017, pp. 1 - 112
Issue Date:: 2017-11-24

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Field	Value	Language
dc.contributor.author	Macnamara, JR https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.author	Lwin, MO	en_US
dc.contributor.author	Adi, A	en_US
dc.contributor.author	Zerfass, A	en_US
dc.date.issued	2017-11-24	en_US
dc.identifier.citation	2017, pp. 1 - 112	en_US
dc.identifier.uri	http://hdl.handle.net/10453/123794
dc.description.abstract	Research report	en_US
dc.format	Online	en_US
dc.publisher	APACD Asia-Pacific Association of Communication Directors, Hong Kong; Quadriga University of Applied Sciences, Berlin; European Public Relations Education and Research Association, Brussels	en_US
dc.title	Asia-Pacific Communication Monitor 2017/18: Strategic Challenges, Social Media and Professional Competencies – Results of a Survey in 22 Countries	en_US
dc.type	Report
utslib.location	Leipzig, Germany	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.confidential	false	en_US
pubs.place-of-publication	Leipzig, Germany	en_US
pubs.publication-status	Published	en_US
pubs.rights-statement	Research Background: The European Communication Monitor, a survey-based study of the public communication practices by corporate, government and non-government organisations in more than 40 European countries has been conducted annually for more than a decade. In 2015, the Asia-Pacific Communication Monitor was launched, involving a survey of communication professionals in 22 Asia-Pacific countries. Research Contribution: The Asia-Pacific Communication Monitor provides insights into the practices of public communication professionals in Asia-Pacific including media and channels used; their views of future trends in public communication; their capabilities and projected future needs in education, training and development; the communication tasks they perform; and the issues and challenges they face. The second Asia-Pacific Communication Monitor involved an online survey of 1,306 communication professionals in 22 Asia-Pacific countries, with findings analysed in SPSS. Research Significance: The Asia-Pacific Communication Monitor is the largest study of its kind conducted in the region. It provides insights into future trends in public communication practice; trends such as in the use of media including social and digital media and data analysis; education and training needs; and issues facing the field. The findings inform the design of academic courses and training and development provided by industry professional bodies and service providers and inform professional practice in terms of trends, emerging issues and challenges.	en_US
pubs.rights-statement	Research Background: The European Communication Monitor, a survey-based study of the public communication practices by corporate, government and non-government organisations in more than 40 European countries has been conducted annually for more than a decade. In 2015, the Asia-Pacific Communication Monitor was launched, involving a survey of communication professionals in 22 Asia-Pacific countries. Research Contribution: The Asia-Pacific Communication Monitor provides insights into the practices of public communication professionals in Asia-Pacific including media and channels used; their views of future trends in public communication; their capabilities and projected future needs in education, training and development; the communication tasks they perform; and the issues and challenges they face. The second Asia-Pacific Communication Monitor conducted in 2017 involved an online survey of 1,306 communication professionals in 22 Asia-Pacific countries, with findings analysed in SPSS. Research Significance: The Asia-Pacific Communication Monitor is the largest study of its kind conducted in the region. It provides insights into future trends in public communication practice; trends such as in the use of media including social and digital media and data analysis; education and training needs; and issues facing the field. The findings inform the design of academic courses and training and development provided by industry professional bodies and service providers and inform professional practice in terms of trends, emerging issues and challenges.	en_US

Abstract:

Research report

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http://hdl.handle.net/10453/123794