Dream Dress for Girls: Shōjo Fashion

Monden, M

Dream Dress for Girls: Shōjo Fashion

Monden, M

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Publisher:: Palgrave
Publication Type:: Chapter
Citation:: Shōjo Across Media: Multidisciplinary Approaches, 2019, pp. 209 - 231
Issue Date:: 2019

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Field	Value	Language
dc.contributor.author	Monden, M https://orcid.org/0000-0001-5672-5279	en_US
dc.contributor.editor	Berndt, J	en_US
dc.contributor.editor	Nagaike, K	en_US
dc.contributor.editor	Ogi, F	en_US
dc.date.available	2020-07-01T19:09:07Z
dc.date.issued	2019	en_US
dc.identifier.citation	Shōjo Across Media: Multidisciplinary Approaches, 2019, pp. 209 - 231	en_US
dc.identifier.uri	http://hdl.handle.net/10453/126769
dc.description.abstract	The image of shōjo is largely conveyed through visual cues of dress, gesture and appearance. With the exception of the now well-documented Japanese Lolita fashion, however, theoretical analysis of the association between shōjo and dress is still a rarity. Paying particular attention to fashion brand Milk, and romantic ballerinas and Victorian girls as underlying inspirations, this chapter aims to uncover significant meanings behind shōjo fashion. It contends that fashion aesthetic is crucially intertwined with the process of crafting and sustaining the image of shōjo, and further that this aesthetic subverts the stereotypical equation of girlish (shōjo) femininity with derogatory sexualization, values denounced as passive and unfavorable in many Euro-American societies. The shōjo fashion aesthetic, this chapter argues, inverts these negative associations into positive and empowering ones.	en_US
dc.publisher	Palgrave	en_US
dc.relation.ispartof	Shōjo Across Media: Multidisciplinary Approaches	en_US
dc.title	Dream Dress for Girls: Shōjo Fashion	en_US
dc.type	Chapter
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Design
utslib.copyright.status	open_access	*
pubs.consider-herdc	true	en_US
pubs.publication-status	Published	en_US

Abstract:

The image of shōjo is largely conveyed through visual cues of dress, gesture and appearance. With the exception of the now well-documented Japanese Lolita fashion, however, theoretical analysis of the association between shōjo and dress is still a rarity. Paying particular attention to fashion brand Milk, and romantic ballerinas and Victorian girls as underlying inspirations, this chapter aims to uncover significant meanings behind shōjo fashion. It contends that fashion aesthetic is crucially intertwined with the process of crafting and sustaining the image of shōjo, and further that this aesthetic subverts the stereotypical equation of girlish (shōjo) femininity with derogatory sexualization, values denounced as passive and unfavorable in many Euro-American societies. The shōjo fashion aesthetic, this chapter argues, inverts these negative associations into positive and empowering ones.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/126769