VIVA: A visual language to design value co-creation

Razo-Zapata, IS; Chew, EK; Proper, E

VIVA: A visual language to design value co-creation

Razo-Zapata, IS Chew, EK

Proper, E

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Publication Type:: Conference Proceeding
Citation:: Proceeding - 2018 20th IEEE International Conference on Business Informatics, CBI 2018, 2018, 1 pp. 20 - 29
Issue Date:: 2018-08-30

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Field	Value	Language
dc.contributor.author	Razo-Zapata, IS	en_US
dc.contributor.author	Chew, EK https://orcid.org/0000-0002-5850-2455	en_US
dc.contributor.author	Proper, E	en_US
dc.date.issued	2018-08-30	en_US
dc.identifier.citation	Proceeding - 2018 20th IEEE International Conference on Business Informatics, CBI 2018, 2018, 1 pp. 20 - 29	en_US
dc.identifier.isbn	9781538670163	en_US
dc.identifier.uri	http://hdl.handle.net/10453/126815
dc.description.abstract	© 2018 IEEE. This paper presents initial results on the design of VIVA: a visual language that aims to enable business users to design value co-creation for a given business or service context. VIVA is a language inspired by ideas in business modelling, marketing, service science and domain specific language (DSL) engineering. After describing our conceptual model and visual constructs, we illustrate and evaluate the use of VIVA by means of a case study in which a customer and a travel company co-create value within a travel journey. A subjective evaluation is also conducted based on the case study using a focus group of potential users. Later on, we provide some discussion on main assumptions, lessons learned and open challenges regarding the design of VIVA. Finally, we present conclusions and future work.	en_US
dc.relation.ispartof	Proceeding - 2018 20th IEEE International Conference on Business Informatics, CBI 2018	en_US
dc.relation.isbasedon	10.1109/CBI.2018.00012	en_US
dc.title	VIVA: A visual language to design value co-creation	en_US
dc.type	Conference Proceeding
utslib.citation.volume	1	en_US
utslib.for	0805 Distributed Computing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US
pubs.volume	1	en_US

Abstract:

© 2018 IEEE. This paper presents initial results on the design of VIVA: a visual language that aims to enable business users to design value co-creation for a given business or service context. VIVA is a language inspired by ideas in business modelling, marketing, service science and domain specific language (DSL) engineering. After describing our conceptual model and visual constructs, we illustrate and evaluate the use of VIVA by means of a case study in which a customer and a travel company co-create value within a travel journey. A subjective evaluation is also conducted based on the case study using a focus group of potential users. Later on, we provide some discussion on main assumptions, lessons learned and open challenges regarding the design of VIVA. Finally, we present conclusions and future work.

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http://hdl.handle.net/10453/126815