Design artefacts as flexible and persuasive tools for customer-centric innovation

Wechsler, J; Schweitzer, J

Design artefacts as flexible and persuasive tools for customer-centric innovation

Wechsler, J Schweitzer, J

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Publication Type:: Conference Proceeding
Citation:: Academy of Design Innovation Management Conference 2019, 2019, pp. 505 - 527
Issue Date:: 2019-06-19

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Field	Value	Language
dc.contributor.author	Wechsler, J	en_US
dc.contributor.author	Schweitzer, J https://orcid.org/0000-0002-3145-721X	en_US
dc.date	2019-06-19	en_US
dc.date.issued	2019-06-19	en_US
dc.identifier.citation	Academy of Design Innovation Management Conference 2019, 2019, pp. 505 - 527	en_US
dc.identifier.uri	http://hdl.handle.net/10453/134097
dc.description.abstract	More organisations are adopting customer-centric innovation practices to increase business value; however, very little is known about the factors driving customer-centric innovation or the conditions under which innovation succeeds. Similarly, very little is known about the role of design artefacts as inputs in customer-centric innovation processes or as instruments that support the organisational change required for successful change. A practice-led case study was conducted to examine the role of design artefacts and to demonstrate how they are flexible and persuasive tools that mediate the social and intertwined demands of customer-centric innovation strategies. Five distinct roles of design artefacts are proposed and their value in contributing to innovation and organisational change are considered.	en_US
dc.relation.ispartof	Academy of Design Innovation Management Conference 2019	en_US
dc.relation.isbasedon	10.33114/adim.2019.05_208	en_US
dc.title	Design artefacts as flexible and persuasive tools for customer-centric innovation	en_US
dc.type	Conference Proceeding
utslib.location.activity	London, UK	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	recently_added
pubs.consider-herdc	false	en_US
pubs.finish-date	2019-06-21	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2019-06-19	en_US

Abstract:

More organisations are adopting customer-centric innovation practices to increase business value; however, very little is known about the factors driving customer-centric innovation or the conditions under which innovation succeeds. Similarly, very little is known about the role of design artefacts as inputs in customer-centric innovation processes or as instruments that support the organisational change required for successful change. A practice-led case study was conducted to examine the role of design artefacts and to demonstrate how they are flexible and persuasive tools that mediate the social and intertwined demands of customer-centric innovation strategies. Five distinct roles of design artefacts are proposed and their value in contributing to innovation and organisational change are considered.

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http://hdl.handle.net/10453/134097