An Analysis Of The Importance Of The Long Tail In Search Engine Marketing

Skiera, B; Eckert, J; Hinz, O

An Analysis Of The Importance Of The Long Tail In Search Engine Marketing

Skiera, B Eckert, J Hinz, O

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Publisher:: Elsevier Science Bv
Publication Type:: Journal Article
Citation:: Electronic Commerce Research and Applications, 2010, 9 (6), pp. 488 - 494
Issue Date:: 2010-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Skiera, B	en_US
dc.contributor.author	Eckert, J	en_US
dc.contributor.author	Hinz, O	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	Electronic Commerce Research and Applications, 2010, 9 (6), pp. 488 - 494	en_US
dc.identifier.issn	1567-4223	en_US
dc.identifier.uri	http://hdl.handle.net/10453/13486
dc.description.abstract	Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the	en_US
dc.publisher	Elsevier Science Bv	en_US
dc.relation.ispartof	Electronic Commerce Research and Applications	en_US
dc.relation.isbasedon	10.1016/j.elerap.2010.05.001	en_US
dc.subject.classification	Information Systems	en_US
dc.title	An Analysis Of The Importance Of The Long Tail In Search Engine Marketing	en_US
dc.type	Journal Article
utslib.citation.volume	6	en_US
utslib.citation.volume	9	en_US
utslib.location.activity	ISI:000282274200003	en_US
utslib.for	0806 Information Systems	en_US
utslib.for	1402 Applied Economics	en_US
dc.location.activity	ISI:000282274200003	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	6	en_US
pubs.volume	9	en_US

Abstract:

Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the

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http://hdl.handle.net/10453/13486