Global versus localised attitudinal responses in discrete choice

Borriello, A; Rose, JM

Global versus localised attitudinal responses in discrete choice

Borriello, A

Rose, JM

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Publication Type:: Journal Article
Citation:: Transportation, 2019
Issue Date:: 2019-01-01

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Field	Value	Language
dc.contributor.author	Borriello, A https://orcid.org/0000-0001-7709-041X	en_US
dc.contributor.author	Rose, JM	en_US
dc.date.issued	2019-01-01	en_US
dc.identifier.citation	Transportation, 2019	en_US
dc.identifier.issn	0049-4488	en_US
dc.identifier.uri	http://hdl.handle.net/10453/135588
dc.description.abstract	© 2019, Springer Science+Business Media, LLC, part of Springer Nature. Despite the increasing popularity of including attitudinal and perceptual indicators within discrete choice models, debate endures as to whether there exists a causative relationship between attitudes and behaviour, resulting in what has been termed the attitude behaviour gap. In attempt to understand its origins, attitudes have been categorised as global or localised according to whether or not they are related to a specific time, context and action. Under this framework, global attitudes (GA) typically result in poor predictions of specific overt behaviours, whilst attitudes toward behaviour, or localised attitudes (LA), tend to be better predictors of actual outcomes. Also, attitude strength, measured as the accessibility in memory, plays a determinant role in reducing the gap between attitudes and behaviour, with “memory-based” attitudes having a better prediction of overt behaviours than short-term attitudes constructed “on the spot”. The specific focus of the current paper is to examine the temporal stability and the nature of attitudes, being it critical to transportation planning and research considering the controversial link between attitudes and behaviour. An in depth analysis of the different types of attitudes towards satisfaction for train trips reveals that GAs and LAs provide moderately different outcomes. Also, a memory effect has been found, suggesting the connection between attitudes created on the spot and those stored in memory. Further, both GAs and LAs impact significantly on individual preferences. Finally, the omission of LAs, which are rarely employed within transport literature, may potentially lead to inconsistent estimates, as their contribution in explaining the choice will be absorbed by the error term.	en_US
dc.relation.ispartof	Transportation	en_US
dc.relation.isbasedon	10.1007/s11116-019-10045-3	en_US
dc.subject.classification	Logistics & Transportation	en_US
dc.title	Global versus localised attitudinal responses in discrete choice	en_US
dc.type	Journal Article
utslib.for	0905 Civil Engineering	en_US
utslib.for	1205 Urban and Regional Planning	en_US
utslib.for	1507 Transportation and Freight Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - BIDA - Business Intelligence and Data Analytics
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US

Abstract:

© 2019, Springer Science+Business Media, LLC, part of Springer Nature. Despite the increasing popularity of including attitudinal and perceptual indicators within discrete choice models, debate endures as to whether there exists a causative relationship between attitudes and behaviour, resulting in what has been termed the attitude behaviour gap. In attempt to understand its origins, attitudes have been categorised as global or localised according to whether or not they are related to a specific time, context and action. Under this framework, global attitudes (GA) typically result in poor predictions of specific overt behaviours, whilst attitudes toward behaviour, or localised attitudes (LA), tend to be better predictors of actual outcomes. Also, attitude strength, measured as the accessibility in memory, plays a determinant role in reducing the gap between attitudes and behaviour, with “memory-based” attitudes having a better prediction of overt behaviours than short-term attitudes constructed “on the spot”. The specific focus of the current paper is to examine the temporal stability and the nature of attitudes, being it critical to transportation planning and research considering the controversial link between attitudes and behaviour. An in depth analysis of the different types of attitudes towards satisfaction for train trips reveals that GAs and LAs provide moderately different outcomes. Also, a memory effect has been found, suggesting the connection between attitudes created on the spot and those stored in memory. Further, both GAs and LAs impact significantly on individual preferences. Finally, the omission of LAs, which are rarely employed within transport literature, may potentially lead to inconsistent estimates, as their contribution in explaining the choice will be absorbed by the error term.

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http://hdl.handle.net/10453/135588