Messaging matters: A systematic review of the conservation messaging literature

Kidd, LR; Garrard, GE; Bekessy, SA; Mills, M; Camilleri, AR; Fidler, F; Fielding, KS; Gordon, A; Gregg, EA; Kusmanoff, AM; Louis, W; Moon, K; Robinson, JA; Selinske, MJ; Shanahan, D; Adams, VM

Messaging matters: A systematic review of the conservation messaging literature

Kidd, LR Garrard, GE Bekessy, SA Mills, M Camilleri, AR

Fidler, F Fielding, KS Gordon, A Gregg, EA Kusmanoff, AM Louis, W Moon, K Robinson, JA Selinske, MJ Shanahan, D Adams, VM

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Publication Type:: Journal Article
Citation:: Biological Conservation, 2019, 236 pp. 92 - 99
Issue Date:: 2019-08-01

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Field	Value	Language
dc.contributor.author	Kidd, LR	en_US
dc.contributor.author	Garrard, GE	en_US
dc.contributor.author	Bekessy, SA	en_US
dc.contributor.author	Mills, M	en_US
dc.contributor.author	Camilleri, AR https://orcid.org/0000-0002-9795-9597	en_US
dc.contributor.author	Fidler, F	en_US
dc.contributor.author	Fielding, KS	en_US
dc.contributor.author	Gordon, A	en_US
dc.contributor.author	Gregg, EA	en_US
dc.contributor.author	Kusmanoff, AM	en_US
dc.contributor.author	Louis, W	en_US
dc.contributor.author	Moon, K	en_US
dc.contributor.author	Robinson, JA	en_US
dc.contributor.author	Selinske, MJ	en_US
dc.contributor.author	Shanahan, D	en_US
dc.contributor.author	Adams, VM	en_US
dc.date.available	2019-05-15	en_US
dc.date.issued	2019-08-01	en_US
dc.identifier.citation	Biological Conservation, 2019, 236 pp. 92 - 99	en_US
dc.identifier.issn	0006-3207	en_US
dc.identifier.uri	http://hdl.handle.net/10453/135906
dc.description.abstract	© 2019 Elsevier Ltd Changing human behavior and attitudes are key to conserving global biodiversity. Despite evidence from other disciplines that strategic messaging can influence behavior and attitudes, it remains unclear how to best design messages to benefit biodiversity. We conducted a systematic literature review to investigate the status of conservation messaging research, and to evaluate whether studies address essential elements of message design and theory from other disciplines. We show that academic interest in conservation messaging is growing rapidly. However, our results suggest that conservation scientists are not effectively drawing from the long-standing expertise of disciplines with well-established messaging techniques. Many studies do not draw on established behavior change theories or audience segmentation techniques. Given the urgent need to address the loss of biodiversity, we discuss how conservation messaging can draw on existing empirical and theoretical knowledge, with a focus on the application of established techniques used in messaging for pro-environmental behavior.	en_US
dc.relation.ispartof	Biological Conservation	en_US
dc.relation.isbasedon	10.1016/j.biocon.2019.05.020	en_US
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject.classification	Ecology	en_US
dc.title	Messaging matters: A systematic review of the conservation messaging literature	en_US
dc.type	Journal Article
utslib.citation.volume	236	en_US
utslib.for	1505 Marketing	en_US
utslib.for	05 Environmental Sciences	en_US
utslib.for	06 Biological Sciences	en_US
utslib.for	07 Agricultural and Veterinary Sciences	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
pubs.publication-status	Published	en_US
pubs.volume	236	en_US

Abstract:

© 2019 Elsevier Ltd Changing human behavior and attitudes are key to conserving global biodiversity. Despite evidence from other disciplines that strategic messaging can influence behavior and attitudes, it remains unclear how to best design messages to benefit biodiversity. We conducted a systematic literature review to investigate the status of conservation messaging research, and to evaluate whether studies address essential elements of message design and theory from other disciplines. We show that academic interest in conservation messaging is growing rapidly. However, our results suggest that conservation scientists are not effectively drawing from the long-standing expertise of disciplines with well-established messaging techniques. Many studies do not draw on established behavior change theories or audience segmentation techniques. Given the urgent need to address the loss of biodiversity, we discuss how conservation messaging can draw on existing empirical and theoretical knowledge, with a focus on the application of established techniques used in messaging for pro-environmental behavior.

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http://hdl.handle.net/10453/135906