Social media data analytics to improve supply chain management in food industries

Publication Type:
Journal Article
Citation:
Transportation Research Part E: Logistics and Transportation Review, 2018, 114 pp. 398 - 415
Issue Date:
2018-06-01
Full metadata record
© 2017 Elsevier Ltd This paper proposes a big-data analytics-based approach that considers social media (Twitter) data for the identification of supply chain management issues in food industries. In particular, the proposed approach includes text analysis using a support vector machine (SVM) and hierarchical clustering with multiscale bootstrap resampling. The result of this approach included a cluster of words which could inform supply-chain (SC) decision makers about customer feedback and issues in the flow/quality of food products. A case study in the beef supply chain was analysed using the proposed approach, where three weeks of data from Twitter were used.
Please use this identifier to cite or link to this item: