Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles

Allman, HF Hewett, K Kaur, M

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Field	Value	Language
dc.contributor.author	Allman, HF
dc.contributor.author	Hewett, K
dc.contributor.author	Kaur, M
dc.date.accessioned	2020-06-06T00:38:10Z
dc.date.available	2020-06-06T00:38:10Z
dc.date.issued	2019-06
dc.identifier.citation	Journal of International Marketing, 2019, 27, (2), pp. 1-21
dc.identifier.issn	1069-031X
dc.identifier.issn	1547-7215
dc.identifier.uri	http://hdl.handle.net/10453/141168
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	Journal of International Marketing
dc.relation.isbasedon	10.1177/1069031x19836780
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.subject	1503 Business and Management, 1505 Marketing
dc.subject.classification	Marketing
dc.title	Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles
dc.type	Journal Article
utslib.citation.volume	27
utslib.for	1503 Business and Management
utslib.for	1505 Marketing
pubs.organisational-group	/University of Technology Sydney/Provost
pubs.organisational-group	/University of Technology Sydney/Provost/Jumbunna
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
dc.date.updated	2020-06-06T00:38:05Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	27
utslib.start-page	1
utslib.citation.issue	2

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