Measurement and evaluation for effectiveness and impact

Macnamara, J

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Publisher:: Pearson
Publication Type:: Chapter
Citation:: Exploring Public Relations and Management Communication, 2020, 5th, pp. 211-232
Issue Date:: 2020-12-01

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	Chp10 Measurement Evaluation (Macnamara.pdf	Accepted version	1.32 MB	Adobe PDF	View/Open

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Full metadata record

Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882
dc.contributor.editor	Tench, R
dc.contributor.editor	Waddington, S
dc.date.accessioned	2020-11-24T01:13:47Z
dc.date.available	2020-11-24T01:13:47Z
dc.date.issued	2020-12-01
dc.identifier.citation	Exploring Public Relations and Management Communication, 2020, 5th, pp. 211-232
dc.identifier.isbn	1-292-32177-6
dc.identifier.isbn	9781292321776
dc.identifier.uri	http://hdl.handle.net/10453/144282
dc.format.extent	29
dc.language	en
dc.publisher	Pearson
dc.relation.ispartof	Exploring Public Relations and Management Communication
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.title	Measurement and evaluation for effectiveness and impact
dc.type	Chapter
utslib.citation.edition	5th
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2020-11-24T01:13:43Z
pubs.edition	5th
pubs.place-of-publication	UK
pubs.publication-status	Published
dc.location	UK

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