'Globalizing the Local: The Case of an Egyptian Superhero Comic' and 'Global Media and the Regime of Lifestyle'

van Leeuwen, T; Usama, S

'Globalizing the Local: The Case of an Egyptian Superhero Comic' and 'Global Media and the Regime of Lifestyle'

van Leeuwen, T

Usama, S

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Publisher:: Blackwell Publishing
Publication Type:: Chapter
Citation:: The Handbook of Language and Globalization, 2010, first edition, pp. 232 - 255
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	van Leeuwen, T https://orcid.org/0000-0003-2163-8700	en_US
dc.contributor.author	Usama, S	en_US
dc.contributor.editor	Coupland, N	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	The Handbook of Language and Globalization, 2010, first edition, pp. 232 - 255	en_US
dc.identifier.isbn	978-1-4051-7581-4	en_US
dc.identifier.uri	http://hdl.handle.net/10453/14444
dc.description.abstract	This magazine appears in forty-three different languages and is produced by local editors, but remains under tight control from the Hearst Corporation in New York. We translated and analyzed articles on sexuality and women's careers; we interviewed local editors and readers in ten countries; and we found that the local versions of the magazine followed much the same agenda - all propagate the independent, freedom-loving 'fun, fearless' Cosmo woman. The visual style and generic structure of the articles (and of the magazine as a whole) were also near-identical in all the versions we studied (only the Japanese version had a different format).	en_US
dc.publisher	Blackwell Publishing	en_US
dc.relation.ispartof	The Handbook of Language and Globalization	en_US
dc.title	'Globalizing the Local: The Case of an Egyptian Superhero Comic' and 'Global Media and the Regime of Lifestyle'	en_US
dc.type	Chapter
utslib.location	Oxford	en_US
utslib.for	200206 Globalisation and Culture	en_US
utslib.citation.edition	first edition	en_US
dc.location.activity	Vienna, AUSTRIA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of Education
pubs.organisational-group	/University of Technology Sydney/Strength - STEM Education Futures
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	first edition	en_US
pubs.place-of-publication	Oxford	en_US

Abstract:

This magazine appears in forty-three different languages and is produced by local editors, but remains under tight control from the Hearst Corporation in New York. We translated and analyzed articles on sexuality and women's careers; we interviewed local editors and readers in ten countries; and we found that the local versions of the magazine followed much the same agenda - all propagate the independent, freedom-loving 'fun, fearless' Cosmo woman. The visual style and generic structure of the articles (and of the magazine as a whole) were also near-identical in all the versions we studied (only the Japanese version had a different format).

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/14444