Analyzing shopping behavior of the middle-aged users in tiktok live streaming platform

Li, L; Kang, K

Analyzing shopping behavior of the middle-aged users in tiktok live streaming platform

Li, L Kang, K

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Publication Type:: Conference Proceeding
Citation:: 26th Americas Conference on Information Systems, AMCIS 2020, 2020
Issue Date:: 2020-01-01

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	Live streaming shopping AMCIS.pdf		242.58 kB	Adobe PDF	View/Open

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Field	Value	Language
dc.contributor.author	Li, L
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802
dc.date.accessioned	2021-02-23T01:06:14Z
dc.date.available	2021-02-23T01:06:14Z
dc.date.issued	2020-01-01
dc.identifier.citation	26th Americas Conference on Information Systems, AMCIS 2020, 2020
dc.identifier.isbn	9781733632546
dc.identifier.uri	http://hdl.handle.net/10453/146301
dc.description.abstract	© 2020 26th Americas Conference on Information Systems, AMCIS 2020. All rights reserved. With the popularity of live streaming platforms, an increasing number of middle-aged online users begin to spend plenty of time and money on these platforms. However, in China, most of the middle-aged users lack live shopping experience and detailed legal knowledge, which results that they are easier to build trust with live anchors. In light of this, this study analyses the online shopping behavior of middle-aged users and research the features of live streaming platform TikTok. Based on the analysis, the research model related to the trust-building between Chinese middle-aged online users and live anchors will be established.
dc.language	en
dc.relation.ispartof	26th Americas Conference on Information Systems, AMCIS 2020
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Analyzing shopping behavior of the middle-aged users in tiktok live streaming platform
dc.type	Conference Proceeding
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
dc.date.updated	2021-02-23T01:06:13Z
pubs.publication-status	Published

Abstract:

© 2020 26th Americas Conference on Information Systems, AMCIS 2020. All rights reserved. With the popularity of live streaming platforms, an increasing number of middle-aged online users begin to spend plenty of time and money on these platforms. However, in China, most of the middle-aged users lack live shopping experience and detailed legal knowledge, which results that they are easier to build trust with live anchors. In light of this, this study analyses the online shopping behavior of middle-aged users and research the features of live streaming platform TikTok. Based on the analysis, the research model related to the trust-building between Chinese middle-aged online users and live anchors will be established.

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http://hdl.handle.net/10453/146301