Platforms and the pandemic: A case study of fashion rental platforms during COVID-19

Brydges, T; Heinze, L; Retamal, M; Henninger, CE

Platforms and the pandemic: A case study of fashion rental platforms during COVID-19

Brydges, T Heinze, L Retamal, M

Henninger, CE

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Publisher:: WILEY
Publication Type:: Journal Article
Citation:: Geographical Journal, 2021, 187, (1), pp. 57-63
Issue Date:: 2021-03-01

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Field	Value	Language
dc.contributor.author	Brydges, T
dc.contributor.author	Heinze, L
dc.contributor.author	Retamal, M https://orcid.org/0000-0002-3128-8807
dc.contributor.author	Henninger, CE
dc.date.accessioned	2021-06-27T23:52:32Z
dc.date.available	2021-06-27T23:52:32Z
dc.date.issued	2021-03-01
dc.identifier.citation	Geographical Journal, 2021, 187, (1), pp. 57-63
dc.identifier.issn	0016-7398
dc.identifier.issn	1475-4959
dc.identifier.uri	http://hdl.handle.net/10453/149771
dc.description.abstract	From Airbnb to Uber, the sharing or platform economy has reshaped many aspects of our economy and society. In recent years, fashion rental platforms have gained in popularity, fuelling the introduction of the platform economy in fashion. When the COVID-19 pandemic hit, the impact on fashion rental platforms was abrupt, with demand disappearing seemingly overnight as events were cancelled and many people began working from home. Drawing on a case study of fashion rental platforms, we explore the immediate consequences of the pandemic on this segment of the platform economy, examining both the challenges these platforms face in the short term and the strategies platforms have adopted to try and weather the storm. We highlight how the impact of the COVID-19 pandemic on fashion rental platforms thus far intersects with issues pertaining to value creation, precarious work, gender, and sustainable consumption. In doing so, we reflect on how fashion rental platforms inform understanding of the platform economy more broadly and conclude by suggesting themes for future research.
dc.language	English
dc.publisher	WILEY
dc.relation.ispartof	Geographical Journal
dc.relation.isbasedon	10.1111/geoj.12366
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.subject	0406 Physical Geography and Environmental Geoscience, 0701 Agriculture, Land and Farm Management, 1604 Human Geography
dc.subject.classification	Geography
dc.title	Platforms and the pandemic: A case study of fashion rental platforms during COVID-19
dc.type	Journal Article
utslib.citation.volume	187
utslib.for	0406 Physical Geography and Environmental Geoscience
utslib.for	0701 Agriculture, Land and Farm Management
utslib.for	1604 Human Geography
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Research)
pubs.organisational-group	/University of Technology Sydney/DVC (Research)/Institute For Sustainable Futures
pubs.organisational-group	/University of Technology Sydney/Strength - ISF - Institute for Sustainable Futures
utslib.copyright.status	in_progress	*
dc.date.updated	2021-06-27T23:52:30Z
pubs.issue	1
pubs.publication-status	Published
pubs.volume	187
utslib.citation.issue	1

Abstract:

From Airbnb to Uber, the sharing or platform economy has reshaped many aspects of our economy and society. In recent years, fashion rental platforms have gained in popularity, fuelling the introduction of the platform economy in fashion. When the COVID-19 pandemic hit, the impact on fashion rental platforms was abrupt, with demand disappearing seemingly overnight as events were cancelled and many people began working from home. Drawing on a case study of fashion rental platforms, we explore the immediate consequences of the pandemic on this segment of the platform economy, examining both the challenges these platforms face in the short term and the strategies platforms have adopted to try and weather the storm. We highlight how the impact of the COVID-19 pandemic on fashion rental platforms thus far intersects with issues pertaining to value creation, precarious work, gender, and sustainable consumption. In doing so, we reflect on how fashion rental platforms inform understanding of the platform economy more broadly and conclude by suggesting themes for future research.

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http://hdl.handle.net/10453/149771