Shareholder communication and issue salience: corporate responses to ‘social’ shareholder activism

Uysal, N; Yang, A; Taylor, M

Shareholder communication and issue salience: corporate responses to ‘social’ shareholder activism

Uysal, N Yang, A Taylor, M

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Publisher:: Informa UK Limited
Publication Type:: Journal Article
Citation:: Journal of Applied Communication Research, 2018, 46, (2), pp. 179-201
Issue Date:: 2018-03-04

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Field	Value	Language
dc.contributor.author	Uysal, N
dc.contributor.author	Yang, A
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.date.accessioned	2021-08-20T14:05:31Z
dc.date.available	2021-08-20T14:05:31Z
dc.date.issued	2018-03-04
dc.identifier.citation	Journal of Applied Communication Research, 2018, 46, (2), pp. 179-201
dc.identifier.issn	0090-9882
dc.identifier.issn	1479-5752
dc.identifier.uri	http://hdl.handle.net/10453/150198
dc.description.abstract	© 2018 National Communication Association. This study focuses on corporate engagement when shareholder activists raise concerns about social issues during annual shareholder meetings. Building upon strategic communication, social activism, and management research, the study combines Stakeholder Salience Theory (SST) and Issues Management Theory to explain corporate responses to shareholder activism. The researchers constructed a dataset of 844 shareholder actions in the U.S., all concerning environmental issues from 2006 to 2014. The analyses revealed that the urgency of the shareholder requests was the main driver of saliency. Moreover, shareholder activism strategies that engage corporations in private negotiations appeared to be effective in eliciting positive corporate responses. The findings contribute to applied communication theory and research by advancing SST with an issues management perspective in the context of shareholder activism.
dc.language	en
dc.publisher	Informa UK Limited
dc.relation.ispartof	Journal of Applied Communication Research
dc.relation.isbasedon	10.1080/00909882.2018.1437643
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	2001 Communication and Media Studies
dc.subject.classification	Communication & Media Studies
dc.title	Shareholder communication and issue salience: corporate responses to ‘social’ shareholder activism
dc.type	Journal Article
utslib.citation.volume	46
utslib.for	2001 Communication and Media Studies
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access	*
dc.date.updated	2021-08-20T14:05:26Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	46
utslib.citation.issue	2

Abstract:

© 2018 National Communication Association. This study focuses on corporate engagement when shareholder activists raise concerns about social issues during annual shareholder meetings. Building upon strategic communication, social activism, and management research, the study combines Stakeholder Salience Theory (SST) and Issues Management Theory to explain corporate responses to shareholder activism. The researchers constructed a dataset of 844 shareholder actions in the U.S., all concerning environmental issues from 2006 to 2014. The analyses revealed that the urgency of the shareholder requests was the main driver of saliency. Moreover, shareholder activism strategies that engage corporations in private negotiations appeared to be effective in eliciting positive corporate responses. The findings contribute to applied communication theory and research by advancing SST with an issues management perspective in the context of shareholder activism.

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http://hdl.handle.net/10453/150198