Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications

Willson, G; Wilk, V; Sibson, R; Morgan, A

Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications

Willson, G Wilk, V Sibson, R Morgan, A

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Publisher:: Emerald
Publication Type:: Journal Article
Citation:: Journal of Tourism Futures, 2021, 7, (3), pp. 350-355
Issue Date:: 2021-01-01

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Field	Value	Language
dc.contributor.author	Willson, G
dc.contributor.author	Wilk, V
dc.contributor.author	Sibson, R
dc.contributor.author	Morgan, A https://orcid.org/0000-0002-6351-1313
dc.date.accessioned	2021-12-23T05:45:56Z
dc.date.available	2021-12-23T05:45:56Z
dc.date.issued	2021-01-01
dc.identifier.citation	Journal of Tourism Futures, 2021, 7, (3), pp. 350-355
dc.identifier.issn	2055-5911
dc.identifier.issn	2055-592X
dc.identifier.uri	http://hdl.handle.net/10453/152495
dc.description.abstract	Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted by wildlife devastation. Negative sentiment concentrated on linking the Australian bushfires disaster to global discussions surrounding the climate emergency, and a perceived lack of political action. Originality/value: Despite the intensity of media attention directed towards the Australian bushfires disaster 2019–2020, there has been little scholarly research exploring social media content specifically focused on the wildlife devastation and its association with, and implications for, the tourism industry.
dc.language	en
dc.publisher	Emerald
dc.relation.ispartof	Journal of Tourism Futures
dc.relation.isbasedon	10.1108/JTF-10-2020-0183
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications
dc.type	Journal Article
utslib.citation.volume	7
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access	*
dc.date.updated	2021-12-23T05:45:55Z
pubs.issue	3
pubs.publication-status	Published
pubs.volume	7
utslib.citation.issue	3

Abstract:

Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted by wildlife devastation. Negative sentiment concentrated on linking the Australian bushfires disaster to global discussions surrounding the climate emergency, and a perceived lack of political action. Originality/value: Despite the intensity of media attention directed towards the Australian bushfires disaster 2019–2020, there has been little scholarly research exploring social media content specifically focused on the wildlife devastation and its association with, and implications for, the tourism industry.

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http://hdl.handle.net/10453/152495