The Impact of Proactive Environmental Strategy on Competitive and Sustainable Development of Organizations

Ahmed, RR; Streimikiene, D; Zheng, X

The Impact of Proactive Environmental Strategy on Competitive and Sustainable Development of Organizations

Ahmed, RR Streimikiene, D Zheng, X

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Publisher:: UNIV TOMASE BATI & ZLINE, FAK MANAGEMENTU EKONOMIKY
Publication Type:: Journal Article
Citation:: JOURNAL OF COMPETITIVENESS, 2021, 13, (4), pp. 5-24
Issue Date:: 2021-12-01

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Field	Value	Language
dc.contributor.author	Ahmed, RR
dc.contributor.author	Streimikiene, D
dc.contributor.author	Zheng, X https://orcid.org/0000-0002-6388-3619
dc.date.accessioned	2022-02-11T19:53:40Z
dc.date.available	2022-02-11T19:53:40Z
dc.date.issued	2021-12-01
dc.identifier.citation	JOURNAL OF COMPETITIVENESS, 2021, 13, (4), pp. 5-24
dc.identifier.issn	1804-171X
dc.identifier.issn	1804-1728
dc.identifier.uri	http://hdl.handle.net/10453/154416
dc.description.abstract	<jats:p>The purpose of this research is to evaluate the impact of proactive environmental strategy, competitive differentiation advantage & cost-leadership competitive advantage for the competitive, sustainable development of an organization in terms of its performances, for instance, product strategy, production, process & financial performances. We incorporated technological eco-innovation as a mediating factor & corporate image as a moderator between exogenous & endogenous variables. We have collected 798 responses from China, India, Pakistan, Bangladesh, United Arab Emirates, and Vietnam. For the data analyses, we employed a structural equation modeling-based multivariate approach and conditional process modeling. The novelty and significance of the undertaken study rested in multifaceted outcomes; for instance, the proactive environmental strategy, the competitive advantage of differentiation & competitive advantage of cost leadership have a significant & positive impact on the sustainable development of an organization in terms of its performances, for example, product strategic, production & financial performances. The findings further demonstrate that technological eco-innovation as a mediating factor & corporate image as a moderating factor played vital and significant influencers between exogenous and endogenous variables. Finally, the Toda- Yamamoto causality showed the two-ways directionality between exogenous & endogenous variables. The outcomes have provided critical practical and societal implications for the industry and society. The companies may incorporate the environment as a cornerstone in short & longterm strategies for sustainable development. On the other hand, organizations may provide an eco-friendly environment to society.</jats:p>
dc.language	English
dc.publisher	UNIV TOMASE BATI & ZLINE, FAK MANAGEMENTU EKONOMIKY
dc.relation.ispartof	JOURNAL OF COMPETITIVENESS
dc.relation.isbasedon	10.7441/joc.2021.04.01
dc.rights	info:eu-repo/semantics/openAccess
dc.title	The Impact of Proactive Environmental Strategy on Competitive and Sustainable Development of Organizations
dc.type	Journal Article
utslib.citation.volume	13
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access	*
dc.date.updated	2022-02-11T19:53:38Z
pubs.issue	4
pubs.publication-status	Published
pubs.volume	13
utslib.citation.issue	4

Abstract:

The purpose of this research is to evaluate the impact of proactive environmental strategy, competitive differentiation advantage & cost-leadership competitive advantage for the competitive, sustainable development of an organization in terms of its performances, for instance, product strategy, production, process & financial performances. We incorporated technological eco-innovation as a mediating factor & corporate image as a moderator between exogenous & endogenous variables. We have collected 798 responses from China, India, Pakistan, Bangladesh, United Arab Emirates, and Vietnam. For the data analyses, we employed a structural equation modeling-based multivariate approach and conditional process modeling. The novelty and significance of the undertaken study rested in multifaceted outcomes; for instance, the proactive environmental strategy, the competitive advantage of differentiation & competitive advantage of cost leadership have a significant & positive impact on the sustainable development of an organization in terms of its performances, for example, product strategic, production & financial performances. The findings further demonstrate that technological eco-innovation as a mediating factor & corporate image as a moderating factor played vital and significant influencers between exogenous and endogenous variables. Finally, the Toda- Yamamoto causality showed the two-ways directionality between exogenous & endogenous variables. The outcomes have provided critical practical and societal implications for the industry and society. The companies may incorporate the environment as a cornerstone in short & longterm strategies for sustainable development. On the other hand, organizations may provide an eco-friendly environment to society.

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http://hdl.handle.net/10453/154416