My Wardrobe in the Cloud: An International Comparison of Fashion Rental

Brydges, T; Henninger, CE; Amasawa, E; Piontek, FM

My Wardrobe in the Cloud: An International Comparison of Fashion Rental

Brydges, T Henninger, CE Amasawa, E Piontek, FM

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Publisher:: IGI Global
Publication Type:: Chapter
Citation:: Handbook of Research on the Platform Economy and the Evolution of E-Commerce, 2022, pp. 153-175
Issue Date:: 2022

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Field	Value	Language
dc.contributor.author	Brydges, T
dc.contributor.author	Henninger, CE
dc.contributor.author	Amasawa, E
dc.contributor.author	Piontek, FM
dc.date.accessioned	2022-02-24T20:52:54Z
dc.date.available	2022-02-24T20:52:54Z
dc.date.issued	2022
dc.identifier.citation	Handbook of Research on the Platform Economy and the Evolution of E-Commerce, 2022, pp. 153-175
dc.identifier.uri	http://hdl.handle.net/10453/154840
dc.description.abstract	In response to the 2008 global financial crisis, a range of disruptive business model innovations emerged. The fashion industry saw the introduction of fashion rental platforms, aimed at appealing to price-conscious consumers still hungry for the latest styles. While these new business models filled a gap in the market and saw, in some cases, profit in the millions, the phenomenon remained rather niche. The recent pandemic, alongside other isomorphic pressures, have put further constraints on these fashion rental businesses and their entrepreneurs, leaving them struggling in the current economic climate. This chapter explores the entrepreneurial motivations behind rental platforms, the different platform models in operation, and the challenges these businesses face in the 21st century, including increased technological developments, environmental sustainability, and external pressures, such as the most recent pandemic, which saw economies shutting down. Empirically, the authors draw upon a novel dataset comprising six international case studies.
dc.format.extent	19
dc.language	en
dc.publisher	IGI Global
dc.relation.ispartof	Handbook of Research on the Platform Economy and the Evolution of E-Commerce
dc.relation.isbasedon	10.4018/978-1-7998-7545-1.ch007
dc.rights	info:eu-repo/semantics/openAccess
dc.title	My Wardrobe in the Cloud: An International Comparison of Fashion Rental
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Research)
pubs.organisational-group	/University of Technology Sydney/DVC (Research)/Institute For Sustainable Futures
utslib.copyright.status	open_access	*
pubs.consider-herdc	true
dc.date.updated	2022-02-24T20:52:53Z
pubs.publication-status	Published

Abstract:

In response to the 2008 global financial crisis, a range of disruptive business model innovations emerged. The fashion industry saw the introduction of fashion rental platforms, aimed at appealing to price-conscious consumers still hungry for the latest styles. While these new business models filled a gap in the market and saw, in some cases, profit in the millions, the phenomenon remained rather niche. The recent pandemic, alongside other isomorphic pressures, have put further constraints on these fashion rental businesses and their entrepreneurs, leaving them struggling in the current economic climate. This chapter explores the entrepreneurial motivations behind rental platforms, the different platform models in operation, and the challenges these businesses face in the 21st century, including increased technological developments, environmental sustainability, and external pressures, such as the most recent pandemic, which saw economies shutting down. Empirically, the authors draw upon a novel dataset comprising six international case studies.

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http://hdl.handle.net/10453/154840