Marketing education in Australia before 1965

Ellis, RB; Waller, DS

Marketing education in Australia before 1965

Ellis, RB Waller, DS

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Publication Type:: Journal Article
Citation:: Australasian Marketing Journal, 2011, 19 (2), pp. 115 - 121
Issue Date:: 2011-05-01

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Field	Value	Language
dc.contributor.author	Ellis, RB	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2011-05-01	en_US
dc.identifier.citation	Australasian Marketing Journal, 2011, 19 (2), pp. 115 - 121	en_US
dc.identifier.issn	1441-3582	en_US
dc.identifier.uri	http://hdl.handle.net/10453/15788
dc.description.abstract	Marketing is taught at many private colleges, technical colleges and at universities across Australia. While marketing as an academic discipline is well developed, little is known of the early days and development of marketing education. This paper will observe marketing-related subjects at correspondence schools, the first " Marketing" subject that was taught at the University of Melbourne, early attempts of marketing education by industry associations, technical colleges, and universities until 1965 when the first Chair in Marketing was established. Studying the development of marketing education over the years can provide a greater insight into the current status of marketing education. © 2011 Australian and New Zealand Marketing Academy.	en_US
dc.relation.ispartof	Australasian Marketing Journal	en_US
dc.relation.isbasedon	10.1016/j.ausmj.2011.03.003	en_US
dc.title	Marketing education in Australia before 1965	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	19	en_US
utslib.for	220202 History and Philosophy of Education	en_US
utslib.for	1505 Marketing	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	19	en_US

Abstract:

Marketing is taught at many private colleges, technical colleges and at universities across Australia. While marketing as an academic discipline is well developed, little is known of the early days and development of marketing education. This paper will observe marketing-related subjects at correspondence schools, the first " Marketing" subject that was taught at the University of Melbourne, early attempts of marketing education by industry associations, technical colleges, and universities until 1965 when the first Chair in Marketing was established. Studying the development of marketing education over the years can provide a greater insight into the current status of marketing education. © 2011 Australian and New Zealand Marketing Academy.

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http://hdl.handle.net/10453/15788