Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours.
- Publisher:
- Wiley Open Access
- Publication Type:
- Journal Article
- Citation:
- Australian and New Zealand Journal of Public Health, 2018, 42, (3), pp. 259-276
- Issue Date:
- 2018
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Full metadata record
Field | Value | Language |
---|---|---|
dc.contributor.author | Kite, J | |
dc.contributor.author | Gale, J | |
dc.contributor.author |
Grunseit, A |
|
dc.contributor.author | Bellew, W | |
dc.contributor.author | Li, V | |
dc.contributor.author | Lloyd, B | |
dc.contributor.author | Maxwell, M | |
dc.contributor.author | Vineburg, J | |
dc.contributor.author | Bauman, A | |
dc.date.accessioned | 2022-09-04T21:53:27Z | |
dc.date.available | 2017-12-01 | |
dc.date.available | 2022-09-04T21:53:27Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Australian and New Zealand Journal of Public Health, 2018, 42, (3), pp. 259-276 | |
dc.identifier.issn | 1326-0200 | |
dc.identifier.issn | 1753-6405 | |
dc.identifier.uri | http://hdl.handle.net/10453/161343 | |
dc.description.abstract | Objective: To determine the impact of the first phase of the Make Healthy Normal mass media campaign on NSW adults’ active living and healthy eating knowledge, attitudes, intentions and behaviour. Methods: Cohort design with NSW adults, followed up three times over 12 months, with n=939 participants completing all three waves. We used generalised linear mixed models to examine campaign awareness, knowledge, attitudes, intentions and behaviours over time. Results: Campaign recognition built to a reasonable level (45% at Wave 3), although unprompted recall was low (9% at Wave 3). There were significant increases in knowledge of physical activity recommendations (46% to 50%), the health effects of obesity (52% to 64%), and weight loss benefits (53% to 65%), with stronger effects in campaign recognisers. Conversely, we found declines in self-efficacy and intention to increase physical activity (39% to 31%) and decrease soft drink consumption (31% to 24%). Conclusions: Overall, there are some positives for the campaign but intentions need to be a focus of future campaign phases. Continued investment over the medium- to long-term is needed. Implications: Mass media campaigns can play a role in obesity prevention but robust evaluations are needed to identify the characteristics of effective campaigns. | |
dc.format | Print-Electronic | |
dc.language | eng | |
dc.publisher | Wiley Open Access | |
dc.relation.ispartof | Australian and New Zealand Journal of Public Health | |
dc.relation.isbasedon | 10.1111/1753-6405.12779 | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.subject | 1117 Public Health and Health Services, 1402 Applied Economics, 1605 Policy and Administration | |
dc.subject.classification | Public Health | |
dc.subject.mesh | Adolescent | |
dc.subject.mesh | Adult | |
dc.subject.mesh | Carbonated Beverages | |
dc.subject.mesh | Cohort Studies | |
dc.subject.mesh | Exercise | |
dc.subject.mesh | Female | |
dc.subject.mesh | Health Knowledge, Attitudes, Practice | |
dc.subject.mesh | Health Promotion | |
dc.subject.mesh | Humans | |
dc.subject.mesh | Intention | |
dc.subject.mesh | Male | |
dc.subject.mesh | Mass Media | |
dc.subject.mesh | New South Wales | |
dc.subject.mesh | Obesity | |
dc.subject.mesh | Program Evaluation | |
dc.subject.mesh | Young Adult | |
dc.subject.mesh | Humans | |
dc.subject.mesh | Obesity | |
dc.subject.mesh | Exercise | |
dc.subject.mesh | Cohort Studies | |
dc.subject.mesh | Program Evaluation | |
dc.subject.mesh | Health Knowledge, Attitudes, Practice | |
dc.subject.mesh | Intention | |
dc.subject.mesh | Carbonated Beverages | |
dc.subject.mesh | Mass Media | |
dc.subject.mesh | Adolescent | |
dc.subject.mesh | Adult | |
dc.subject.mesh | Health Promotion | |
dc.subject.mesh | New South Wales | |
dc.subject.mesh | Female | |
dc.subject.mesh | Male | |
dc.subject.mesh | Young Adult | |
dc.title | Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours. | |
dc.type | Journal Article | |
utslib.citation.volume | 42 | |
utslib.location.activity | Australia | |
utslib.for | 1117 Public Health and Health Services | |
utslib.for | 1402 Applied Economics | |
utslib.for | 1605 Policy and Administration | |
pubs.organisational-group | /University of Technology Sydney | |
pubs.organisational-group | /University of Technology Sydney/Faculty of Health | |
pubs.organisational-group | /University of Technology Sydney/Faculty of Health/Public Health | |
utslib.copyright.status | open_access | * |
pubs.consider-herdc | false | |
dc.date.updated | 2022-09-04T21:53:26Z | |
pubs.issue | 3 | |
pubs.publication-status | Published | |
pubs.volume | 42 | |
utslib.citation.issue | 3 |
Abstract:
Objective: To determine the impact of the first phase of the Make Healthy Normal mass media campaign on NSW adults’ active living and healthy eating knowledge, attitudes, intentions and behaviour.
Methods: Cohort design with NSW adults, followed up three times over 12 months, with n=939 participants completing all three waves. We used generalised linear mixed models to examine campaign awareness, knowledge, attitudes, intentions and behaviours over time.
Results: Campaign recognition built to a reasonable level (45% at Wave 3), although unprompted recall was low (9% at Wave 3). There were significant increases in knowledge of physical activity recommendations (46% to 50%), the health effects of obesity (52% to 64%), and weight loss benefits (53% to 65%), with stronger effects in campaign recognisers. Conversely, we found declines in self-efficacy and intention to increase physical activity (39% to 31%) and decrease soft drink consumption (31% to 24%).
Conclusions: Overall, there are some positives for the campaign but intentions need to be a focus of future campaign phases. Continued investment over the medium- to long-term is needed.
Implications: Mass media campaigns can play a role in obesity prevention but robust evaluations are needed to identify the characteristics of effective campaigns.
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