Hustling in the creative industries: Narratives and work practices of female filmmakers and fashion designers

Steedman, R; Brydges, T

Hustling in the creative industries: Narratives and work practices of female filmmakers and fashion designers

Steedman, R Brydges, T

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Publisher:: Wiley
Publication Type:: Journal Article
Citation:: Gender, Work and Organization, 2022
Issue Date:: 2022-01-01

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Field	Value	Language
dc.contributor.author	Steedman, R
dc.contributor.author	Brydges, T https://orcid.org/0000-0002-8139-005X
dc.date.accessioned	2023-02-24T19:19:37Z
dc.date.available	2023-02-24T19:19:37Z
dc.date.issued	2022-01-01
dc.identifier.citation	Gender, Work and Organization, 2022
dc.identifier.issn	0968-6673
dc.identifier.issn	1468-0432
dc.identifier.uri	http://hdl.handle.net/10453/166421
dc.description.abstract	This paper examines practices and narratives of hustling in the creative industries. We draw on two illustrative cases: independent female filmmakers in Nairobi, Kenya, and independent female fashion designers in Toronto, Canada, with a combined 69 interviews. Taking a comparative, intersectional approach, we explore both the practices and narratives that entrepreneurial creative workers construct. In doing so, we contribute to ongoing conceptual debates regarding the contemporary nature of work in creative industries. We define hustling in the creative industries as entrepreneurially navigating precarity to build and sustain creative businesses. We argue that hustling is not merely a “stage” of work and life to be moved past or overcome, but instead an ongoing, entrepreneurial creative practice. This fact has implications for how we think about success and creative work: hustling is not a deviation from the good life, but a way of making a good life in precarious circumstances.
dc.language	en
dc.publisher	Wiley
dc.relation.ispartof	Gender, Work and Organization
dc.relation.isbasedon	10.1111/gwao.12916
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	1503 Business and Management, 1608 Sociology, 1699 Other Studies in Human Society
dc.subject.classification	Gender Studies
dc.title	Hustling in the creative industries: Narratives and work practices of female filmmakers and fashion designers
dc.type	Journal Article
utslib.for	1503 Business and Management
utslib.for	1608 Sociology
utslib.for	1699 Other Studies in Human Society
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Research)
pubs.organisational-group	/University of Technology Sydney/DVC (Research)/Institute For Sustainable Futures
utslib.copyright.status	open_access	*
dc.date.updated	2023-02-24T19:19:36Z
pubs.publication-status	Published

Abstract:

This paper examines practices and narratives of hustling in the creative industries. We draw on two illustrative cases: independent female filmmakers in Nairobi, Kenya, and independent female fashion designers in Toronto, Canada, with a combined 69 interviews. Taking a comparative, intersectional approach, we explore both the practices and narratives that entrepreneurial creative workers construct. In doing so, we contribute to ongoing conceptual debates regarding the contemporary nature of work in creative industries. We define hustling in the creative industries as entrepreneurially navigating precarity to build and sustain creative businesses. We argue that hustling is not merely a “stage” of work and life to be moved past or overcome, but instead an ongoing, entrepreneurial creative practice. This fact has implications for how we think about success and creative work: hustling is not a deviation from the good life, but a way of making a good life in precarious circumstances.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/166421