Antecedents and outcome relationship value - Evidence from Vietnam

Nguyen, DT; Nguyen, TT; Barrett, NJ

Antecedents and outcome relationship value - Evidence from Vietnam

Nguyen, DT Nguyen, TT Barrett, NJ

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Publisher:: Industrial Marketing and Purchasing Group
Publication Type:: Conference Proceeding
Citation:: IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference, 2008, pp. 1 - 7
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Nguyen, DT	en_US
dc.contributor.author	Nguyen, TT	en_US
dc.contributor.author	Barrett, NJ	en_US
dc.contributor.editor	NA	en_US
dc.date	2008-09-04	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference, 2008, pp. 1 - 7	en_US
dc.identifier.uri	http://hdl.handle.net/10453/16672
dc.description.abstract	This study explores key antecedents and an outcome of relationship value between manufacturers and distributors in the tile industry in a transition market - Vietnam. Using a sample of 317 distributors in the South of Vietnam, we found that relationship value is a key factor that drives the performance of distributors. In addition, product quality, information services, and delivery performance are key factors that nurture the value of relationships between manufacturers and distributors. These findings confirm the role of relationship value in transition economies.	en_US
dc.publisher	Industrial Marketing and Purchasing Group	en_US
dc.relation.ispartof	IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference	en_US
dc.relation.ispartof	IMP Conference	en_US
dc.title	Antecedents and outcome relationship value - Evidence from Vietnam	en_US
dc.type	Conference Proceeding
utslib.location	Uppsala, Sweden	en_US
utslib.location.activity	Uppsala, Sweden	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Uppsala, Sweden	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Uppsala, Sweden	en_US
pubs.start-date	2008-09-04	en_US

Abstract:

This study explores key antecedents and an outcome of relationship value between manufacturers and distributors in the tile industry in a transition market - Vietnam. Using a sample of 317 distributors in the South of Vietnam, we found that relationship value is a key factor that drives the performance of distributors. In addition, product quality, information services, and delivery performance are key factors that nurture the value of relationships between manufacturers and distributors. These findings confirm the role of relationship value in transition economies.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/16672