Digital corporate communication and activism

Taylor, M

Digital corporate communication and activism

Taylor, M

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Publisher:: Edward Elgar Publishing
Publication Type:: Chapter
Citation:: Handbook on Digital Corporate Communication, 2023, pp. 152-164
Issue Date:: 2023-05-18

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Field	Value	Language
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.date.accessioned	2023-12-13T22:48:16Z
dc.date.available	2023-12-13T22:48:16Z
dc.date.issued	2023-05-18
dc.identifier.citation	Handbook on Digital Corporate Communication, 2023, pp. 152-164
dc.identifier.isbn	9781802201956
dc.identifier.uri	http://hdl.handle.net/10453/173830
dc.description.abstract	Digital media create new opportunities for stakeholder engagement. Corporations use social media to engage and influence stakeholders. Activists are also using digital media to engage and influence corporations. Today’s activism now includes online tactics such as petitions, hashtag advocacy, hashtag hijacking and tweetjacking, distributed denial of service (DDOS) attacks, and other non-violent online tactics that seek to pressure corporations to change their behaviour. This chapter applies the network perspective exploring digital activism through both theory and a case study showing how activists have been targeting corporate supply/value chain networks with digital tactics to achieve desired social outcomes. The case study shows both the accomplishments and limitations of digital communication by activists to hold corporations accountable for their behaviour.
dc.format.extent	31
dc.language	en
dc.publisher	Edward Elgar Publishing
dc.relation.ispartof	Handbook on Digital Corporate Communication
dc.relation.isbasedon	10.4337/9781802201963.00021
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Digital corporate communication and activism
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2023-12-13T22:48:14Z
pubs.place-of-publication	UK
pubs.publication-status	Published
dc.location	UK

Abstract:

Digital media create new opportunities for stakeholder engagement. Corporations use social media to engage and influence stakeholders. Activists are also using digital media to engage and influence corporations. Today’s activism now includes online tactics such as petitions, hashtag advocacy, hashtag hijacking and tweetjacking, distributed denial of service (DDOS) attacks, and other non-violent online tactics that seek to pressure corporations to change their behaviour. This chapter applies the network perspective exploring digital activism through both theory and a case study showing how activists have been targeting corporate supply/value chain networks with digital tactics to achieve desired social outcomes. The case study shows both the accomplishments and limitations of digital communication by activists to hold corporations accountable for their behaviour.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/173830