Brand loyalty in emerging markets

Nguyen, TD Barrett, NJ Miller, K

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Field	Value	Language
dc.contributor.author	Nguyen, TD	en_US
dc.contributor.author	Barrett, NJ	en_US
dc.contributor.author	Miller, K	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	Marketing Intelligence & Planning, 2011, 29 (3), pp. 222 - 232	en_US
dc.identifier.issn	0263-4503	en_US
dc.identifier.uri	http://hdl.handle.net/10453/17389
dc.description.abstract	Purpose This paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam.	en_US
dc.publisher	Emerald Group Publishing	en_US
dc.relation.ispartof	Marketing Intelligence & Planning	en_US
dc.relation.isbasedon	10.1108/IMR-11-2012-0190	en_US
dc.subject.classification	Marketing	en_US
dc.title	Brand loyalty in emerging markets	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	29	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	3	en_US
pubs.volume	29	en_US

Abstract:

Purpose This paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam.

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