How value is disrupted in football fandom, and how fans respond

Tinson, J; Sinclair, G; Gordon, R

How value is disrupted in football fandom, and how fans respond

Tinson, J Sinclair, G Gordon, R

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Publisher:: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Publication Type:: Journal Article
Citation:: European Sport Management Quarterly, 2023, 23, (2), pp. 411-428
Issue Date:: 2023-01-01

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Field	Value	Language
dc.contributor.author	Tinson, J
dc.contributor.author	Sinclair, G
dc.contributor.author	Gordon, R https://orcid.org/0000-0003-1034-8695
dc.date.accessioned	2024-03-06T00:11:31Z
dc.date.available	2024-03-06T00:11:31Z
dc.date.issued	2023-01-01
dc.identifier.citation	European Sport Management Quarterly, 2023, 23, (2), pp. 411-428
dc.identifier.issn	1618-4742
dc.identifier.issn	1746-031X
dc.identifier.uri	http://hdl.handle.net/10453/176161
dc.description.abstract	Research question: This paper aims to investigate the ways in which value is disrupted in contemporary football fandom, in a context of increasing commercialisation and marketisation. Focusing on football fans’ perceptions of value across platforms, this research explores how negative experiences are compensated to recover value. Research methods: The study adopts a multi-method triangulation approach, using an online discussion forum and in-depth interviews. The sampling frame consists of football fans (Stage 1 n = 20, Stage 2 n = 20) and participants engaging in fandom activities across a variety of platforms and spheres. Results and findings: Perceptions of value among football fans and how it may be disrupted relates to a number of factors, for example, when actors are considered to be ‘locked out’ of physical platforms within joint value co-creation spheres (e.g. stadiums). Fans show that they can compensate to deal with disruptions and recover value for themselves as well as other fan actors on different platforms. Importantly, this study develops an understanding of why fans are not always consistent in their actor role/s. Implications: From a sport management perspective, understanding football fandom using this lens is important, as it explains not only how customer-to-customer value co-creation can be facilitated, but also how value recovery can be individually and collectively compensated. Ways in which the level of participation in the football market can be managed are proposed, as well as suggestions for how key factors known to compensate experiences can be differentially communicated across a diversified target audience.
dc.language	English
dc.publisher	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
dc.relation.ispartof	European Sport Management Quarterly
dc.relation.isbasedon	10.1080/16184742.2020.1871394
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1504 Commercial Services
dc.subject.classification	3504 Commercial services
dc.subject.classification	3507 Strategy, management and organisational behaviour
dc.title	How value is disrupted in football fandom, and how fans respond
dc.type	Journal Article
utslib.citation.volume	23
utslib.for	1504 Commercial Services
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access	*
dc.date.updated	2024-03-06T00:11:27Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	23
utslib.citation.issue	2

Abstract:

Research question: This paper aims to investigate the ways in which value is disrupted in contemporary football fandom, in a context of increasing commercialisation and marketisation. Focusing on football fans’ perceptions of value across platforms, this research explores how negative experiences are compensated to recover value. Research methods: The study adopts a multi-method triangulation approach, using an online discussion forum and in-depth interviews. The sampling frame consists of football fans (Stage 1 n = 20, Stage 2 n = 20) and participants engaging in fandom activities across a variety of platforms and spheres. Results and findings: Perceptions of value among football fans and how it may be disrupted relates to a number of factors, for example, when actors are considered to be ‘locked out’ of physical platforms within joint value co-creation spheres (e.g. stadiums). Fans show that they can compensate to deal with disruptions and recover value for themselves as well as other fan actors on different platforms. Importantly, this study develops an understanding of why fans are not always consistent in their actor role/s. Implications: From a sport management perspective, understanding football fandom using this lens is important, as it explains not only how customer-to-customer value co-creation can be facilitated, but also how value recovery can be individually and collectively compensated. Ways in which the level of participation in the football market can be managed are proposed, as well as suggestions for how key factors known to compensate experiences can be differentially communicated across a diversified target audience.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/176161