Cultural Transformations of E-commerce Consumer Behavior and Intention Toward Using Artificial Intelligence (AI) Assistants

Kang, K; Alnefaie, A

Cultural Transformations of E-commerce Consumer Behavior and Intention Toward Using Artificial Intelligence (AI) Assistants

Kang, K

Alnefaie, A

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Publisher:: the 57th Hawaii International Conference on System Sciences
Publication Type:: Conference Proceeding
Citation:: Proceedings of the 57th Hawaii International Conference on System Sciences, 2024
Issue Date:: 2024-01-06

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Field	Value	Language
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802
dc.contributor.author	Alnefaie, A
dc.date	2024-01-03
dc.date.accessioned	2024-03-14T01:31:33Z
dc.date.available	2023-08-17
dc.date.available	2024-03-14T01:31:33Z
dc.date.issued	2024-01-06
dc.identifier.citation	Proceedings of the 57th Hawaii International Conference on System Sciences, 2024
dc.identifier.isbn	978-0-9981331-7-1
dc.identifier.uri	http://hdl.handle.net/10453/176676
dc.description.abstract	The growth of Artificial Intelligence (AI) applications has been explosive in recent years. More AI assistants are emerging, causing cultural transformation to change consumer habits and behaviors. Culture influences how consumers communicate with online businesses; therefore, consumers' cultures could strongly influence AI assistant adoption in e-commerce. This paper presents a framework for examining the effects of cultural dimensions, AI characteristics, and consumer experience on behavior and intention toward AI assistants. The study collected data from two different cultures, Western and Eastern, and analyzed survey responses. The framework demonstrates how COVID19 influences consumer behavior toward AI assistant usage. The findings reveal the significant impact of cultural beliefs on attitudes and how these contribute to consumer intention and behavior toward using AI assistants. The results provide insights for future research on related behavior and help e-commerce practitioners determine the cultural influences and develop effective marketing strategies.
dc.language	en
dc.publisher	the 57th Hawaii International Conference on System Sciences
dc.relation.ispartof	Proceedings of the 57th Hawaii International Conference on System Sciences
dc.relation.ispartof	The 57th Hawaii International Conference on System Sciences
dc.relation.ispartofseries	2024
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Cultural Transformations of E-commerce Consumer Behavior and Intention Toward Using Artificial Intelligence (AI) Assistants
dc.type	Conference Proceeding
utslib.location.activity	Hawaii, US
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
utslib.copyright.status	open_access	*
pubs.consider-herdc	true
dc.date.updated	2024-03-14T01:31:32Z
pubs.finish-date	2024-01-06
pubs.place-of-publication	US
pubs.publication-status	Published
pubs.start-date	2024-01-03
dc.location	US

Abstract:

The growth of Artificial Intelligence (AI) applications has been explosive in recent years. More AI assistants are emerging, causing cultural transformation to change consumer habits and behaviors. Culture influences how consumers communicate with online businesses; therefore, consumers' cultures could strongly influence AI assistant adoption in e-commerce. This paper presents a framework for examining the effects of cultural dimensions, AI characteristics, and consumer experience on behavior and intention toward AI assistants. The study collected data from two different cultures, Western and Eastern, and analyzed survey responses. The framework demonstrates how COVID19 influences consumer behavior toward AI assistant usage. The findings reveal the significant impact of cultural beliefs on attitudes and how these contribute to consumer intention and behavior toward using AI assistants. The results provide insights for future research on related behavior and help e-commerce practitioners determine the cultural influences and develop effective marketing strategies.

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http://hdl.handle.net/10453/176676