'Tantao zai jieqing pingtai shang chuangzao caifu de chenggong zhi dao' (An Exploration for the Success of Turning Festivals into a Platform for Wealth Creation)

Publisher:
Central Compilation and Translation Press
Publication Type:
Chapter
Citation:
The Festival Industry and Urban Development, 2011, 1, pp. 4 - 11
Issue Date:
2011-01
Filename Description Size
Thumbnail2011004083OK.pdf2.31 MB
Adobe PDF
Full metadata record
Abstract: Turning festivals into a platform for wealth creation is one of remarkable successful stories in China during the era of reform and opening to the outside world. This chapter examines key factors contributing to the rapid development of the festival industry or festival economy in Ningbo, a city on the east coast of China. In particular, it explores the connection between the development of the festival industry and the Chinese traditional philosophy of pragmatism, the Ningbo variety of Buddhism, and the Ningbo tradition of commercial culture.
Please use this identifier to cite or link to this item: