Wolf Warrior Spreads Superior: The narrative and effectiveness of Chinese public diplomacy behaviours on Twitter

Guo, L; Qin, Q

Wolf Warrior Spreads Superior: The narrative and effectiveness of Chinese public diplomacy behaviours on Twitter

Guo, L

Qin, Q

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Publisher:: Springer Nature
Publication Type:: Journal Article
Citation:: Journal of Chinese Political Science, pp. 1-29

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Field	Value	Language
dc.contributor.author	Guo, L https://orcid.org/0000-0002-1571-356X
dc.contributor.author	Qin, Q
dc.date.accessioned	2024-11-05T01:26:25Z
dc.date.available	2024-11-05T01:26:25Z
dc.identifier.citation	Journal of Chinese Political Science, pp. 1-29
dc.identifier.issn	1080-6954
dc.identifier.issn	1874-6357
dc.identifier.uri	http://hdl.handle.net/10453/181738
dc.description.abstract	<jats:title>Abstract</jats:title><jats:p>Since 2013, when President Xi Jinping pioneered the concept of "telling China's stories well," the number of senior Chinese diplomats and state-affiliated media accounts on Twitter has increased. Different from the vague and evasive diplomatic parlance, some diplomats defend the policies of China in a relatively aggressive way, even sometimes resulting in online disputes with foreign politicians. They are labeled as "wolf-warrior diplomats," a term coined from the record-breaking Chinese nationalist action movie series Wolf Warrior. This paper investigates the effectiveness of China's "wolf warrior diplomacy" on audience engagement on Twitter and significant factors impacting communication effectiveness. Through the utilization of advanced offensive and humor detection algorithms, counterintuitively, this study finds that the wolf-warrior tweets improve Twitter audience engagement, though prior research pointed out that these tweets may bring out adverse feelings in some audiences. Moreover, it also unveils that providing more information and posting humorously on Chinese diplomatic Tweets can enhance their reach and dissemination.</jats:p>
dc.language	en
dc.publisher	Springer Nature
dc.relation.ispartof	Journal of Chinese Political Science
dc.relation.isbasedon	10.1007/s11366-024-09889-z
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	1606 Political Science
dc.subject.classification	4408 Political science
dc.title	Wolf Warrior Spreads Superior: The narrative and effectiveness of Chinese public diplomacy behaviours on Twitter
dc.type	Journal Article
utslib.for	1606 Political Science
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
utslib.copyright.status	open_access	*
dc.rights.license	This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/
dc.date.updated	2024-11-05T01:26:23Z
pubs.publication-status	Published online

Abstract:

AbstractSince 2013, when President Xi Jinping pioneered the concept of "telling China's stories well," the number of senior Chinese diplomats and state-affiliated media accounts on Twitter has increased. Different from the vague and evasive diplomatic parlance, some diplomats defend the policies of China in a relatively aggressive way, even sometimes resulting in online disputes with foreign politicians. They are labeled as "wolf-warrior diplomats," a term coined from the record-breaking Chinese nationalist action movie series Wolf Warrior. This paper investigates the effectiveness of China's "wolf warrior diplomacy" on audience engagement on Twitter and significant factors impacting communication effectiveness. Through the utilization of advanced offensive and humor detection algorithms, counterintuitively, this study finds that the wolf-warrior tweets improve Twitter audience engagement, though prior research pointed out that these tweets may bring out adverse feelings in some audiences. Moreover, it also unveils that providing more information and posting humorously on Chinese diplomatic Tweets can enhance their reach and dissemination.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/181738