The semiotics of texture: From tactile to visual

Djonov, E; Van Leeuwen, T

The semiotics of texture: From tactile to visual

Djonov, E Van Leeuwen, T

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Publication Type:: Journal Article
Citation:: Visual Communication, 2011, 10 (4), pp. 541 - 564
Issue Date:: 2011-11-01

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Field	Value	Language
dc.contributor.author	Djonov, E	en_US
dc.contributor.author	Van Leeuwen, T https://orcid.org/0000-0003-2163-8700	en_US
dc.date.issued	2011-11-01	en_US
dc.identifier.citation	Visual Communication, 2011, 10 (4), pp. 541 - 564	en_US
dc.identifier.issn	1470-3572	en_US
dc.identifier.uri	http://hdl.handle.net/10453/18746
dc.description.abstract	The term 'texture' is often applied beyond the tactile, to describe visual and aural qualities. While tactile, visual and aural texture have been studied separately in various fields, the relationships between them remain largely unexplored. To address this gap, this article proposes parameters for describing tactile surface texture and visual texture, and compares their meaning-making potential. The authors argue that, as new technologies increasingly limit the role of tactile experience and expand the importance of the visual, there is a growing need to study the influence of ubiquitous technologies on our use and understanding of the semiotic potential of resources such as texture. They hypothesize about this influence by reviewing the presentation of texture as a fill option for shapes and backgrounds in Microsoft PowerPoint for Windows from 1992 to 2007. © The Author(s), 2011.	en_US
dc.relation.ispartof	Visual Communication	en_US
dc.relation.isbasedon	10.1177/1470357211415786	en_US
dc.title	The semiotics of texture: From tactile to visual	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	10	en_US
utslib.for	2002 Cultural Studies	en_US
utslib.for	1203 Design Practice and Management	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of Education
pubs.organisational-group	/University of Technology Sydney/Strength - STEM Education Futures
utslib.copyright.status	closed_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	10	en_US

Abstract:

The term 'texture' is often applied beyond the tactile, to describe visual and aural qualities. While tactile, visual and aural texture have been studied separately in various fields, the relationships between them remain largely unexplored. To address this gap, this article proposes parameters for describing tactile surface texture and visual texture, and compares their meaning-making potential. The authors argue that, as new technologies increasingly limit the role of tactile experience and expand the importance of the visual, there is a growing need to study the influence of ubiquitous technologies on our use and understanding of the semiotic potential of resources such as texture. They hypothesize about this influence by reviewing the presentation of texture as a fill option for shapes and backgrounds in Microsoft PowerPoint for Windows from 1992 to 2007. © The Author(s), 2011.

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http://hdl.handle.net/10453/18746