From ethics to empathy: understanding responses to ethical dilemmas, prosocial appeals and international humanitarian aid
- Publication Type:
- Thesis
- Issue Date:
- 2024
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Recent world events have resulted in multiple intersecting world crises leading to increasing global inequalities and exacerbated disasters. As a result, nations, governments, and societies have become highly reliant on individuals responding positively through their ethical decision-making and prosocial behavior. This thesis investigates the multifaceted aspects of ethical decision-making and prosocial behavior through three comprehensive essays. The first essay provides a meta-analytical assessment of how deontological (rule-based), and teleological (consequence-based) evaluations affect ethical decision making. The second essay explores how to position the beneficiary through a meta-analysis of the effect of psychological distance in prosocial cause appeals. The third essay examines the use of quantity requests (presenting donors with multiple options of how much to donate) in international humanitarian aid through six experimental studies. Taken together, findings from this thesis highlights a need for applied research approaches that focus and favor distant causes amidst growing practical importance. Further, findings and discussions provide valuable insights for practitioners aiming to design effective ethical interventions and prosocial cause appeals tailored to the issue/cause that they represent.
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