Russian Public Diplomacy Efforts to Influence Neighbors Media Messaging Supports Hard Power Projection in Ukraine and Georgia

Taylor, M; Rice, NM; Manaev, O; Luther, CA; Allard, SL; Bentley, RA; Borycz, J; Horne, BD; Prins, BC

Russian Public Diplomacy Efforts to Influence Neighbors Media Messaging Supports Hard Power Projection in Ukraine and Georgia

Taylor, M

Rice, NM Manaev, O Luther, CA Allard, SL Bentley, RA Borycz, J Horne, BD Prins, BC

Permalink

Publisher:: University of Southern California
Publication Type:: Journal Article
Citation:: International Journal of Communication, 2024, 18, pp. 2661-2684
Issue Date:: 2024-01-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download Published versionAdobe PDF (1.46 MB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Taylor, M https://orcid.org/0000-0002-9420-3591
dc.contributor.author	Rice, NM
dc.contributor.author	Manaev, O
dc.contributor.author	Luther, CA
dc.contributor.author	Allard, SL
dc.contributor.author	Bentley, RA
dc.contributor.author	Borycz, J
dc.contributor.author	Horne, BD
dc.contributor.author	Prins, BC
dc.date.accessioned	2025-06-27T05:33:34Z
dc.date.available	2025-06-27T05:33:34Z
dc.date.issued	2024-01-01
dc.identifier.citation	International Journal of Communication, 2024, 18, pp. 2661-2684
dc.identifier.issn	1932-8036
dc.identifier.issn	1932-8036
dc.identifier.uri	http://hdl.handle.net/10453/187971
dc.description.abstract	Nations use media to disseminate stories about their culture, history, and values. This study explored Russian public-diplomacy efforts by examining news content exported to its neighbors, Ukraine and Georgia, from February 2021 to July 2021, approximately one year before Russia s invasion of Ukraine. We looked at pro-Russia media that targeted Russian-speaking Georgians and Ukrainians showing that Russian public-diplomacy messaging was not so much about Russia, as it was about anti-Western frames. Local pro-Russia media in Ukraine and Georgia repeated these anti-Western frames in their news coverage. These anti-Western frames provide insight into the messaging before the February 2022 invasion of Ukraine, thus contributing unique insights into public-diplomacy messaging for theorizing soft and hard power.
dc.language	en
dc.publisher	University of Southern California
dc.relation.ispartof	International Journal of Communication
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	1902 Film, Television and Digital Media, 1903 Journalism and Professional Writing, 2001 Communication and Media Studies
dc.subject.classification	4701 Communication and media studies
dc.title	Russian Public Diplomacy Efforts to Influence Neighbors Media Messaging Supports Hard Power Projection in Ukraine and Georgia
dc.type	Journal Article
utslib.citation.volume	18
utslib.for	1902 Film, Television and Digital Media
utslib.for	1903 Journalism and Professional Writing
utslib.for	2001 Communication and Media Studies
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	University of Technology Sydney/Faculty of Arts and Social Sciences/School of Communication
pubs.organisational-group	University of Technology Sydney/New Faculty
pubs.organisational-group	University of Technology Sydney/New Faculty/School of Communication
utslib.copyright.status	open_access	*
dc.rights.license	This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.date.updated	2025-06-27T05:33:33Z
pubs.publication-status	Published
pubs.volume	18

Abstract:

Nations use media to disseminate stories about their culture, history, and values. This study explored Russian public-diplomacy efforts by examining news content exported to its neighbors, Ukraine and Georgia, from February 2021 to July 2021, approximately one year before Russia s invasion of Ukraine. We looked at pro-Russia media that targeted Russian-speaking Georgians and Ukrainians showing that Russian public-diplomacy messaging was not so much about Russia, as it was about anti-Western frames. Local pro-Russia media in Ukraine and Georgia repeated these anti-Western frames in their news coverage. These anti-Western frames provide insight into the messaging before the February 2022 invasion of Ukraine, thus contributing unique insights into public-diplomacy messaging for theorizing soft and hard power.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/187971