Models of best-worst choice and ranking among multiattribute options (profiles)

Marley, AAJ; Pihlens, D

Models of best-worst choice and ranking among multiattribute options (profiles)

Marley, AAJ

Pihlens, D

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Publication Type:: Journal Article
Citation:: Journal of Mathematical Psychology, 2012, 56 (1), pp. 24 - 34
Issue Date:: 2012-02-01

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Field	Value	Language
dc.contributor.author	Marley, AAJ https://orcid.org/0000-0001-9124-3769	en_US
dc.contributor.author	Pihlens, D	en_US
dc.date.issued	2012-02-01	en_US
dc.identifier.citation	Journal of Mathematical Psychology, 2012, 56 (1), pp. 24 - 34	en_US
dc.identifier.issn	0022-2496	en_US
dc.identifier.uri	http://hdl.handle.net/10453/22663
dc.description.abstract	We develop and characterize new representations for the maxdiff model (. Marley & Louviere, 2005) for best-worst choice between multiattribute options; in particular, we state conditions under which the scale value of a multiattribute option is a product of independent ratio scales on each attribute. We show that there is a vector of simple "scores" that are sufficient for the model, with each score a closed-form function of the maximum likelihood estimates of the model's parameters. Several related models are developed for rank orders obtained by repeated best and/or worst choices, and two of these models are tested on stated preferences between mobile phones. © 2011 Elsevier Inc.	en_US
dc.relation.ispartof	Journal of Mathematical Psychology	en_US
dc.relation.isbasedon	10.1016/j.jmp.2011.09.001	en_US
dc.subject.classification	Experimental Psychology	en_US
dc.title	Models of best-worst choice and ranking among multiattribute options (profiles)	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	56	en_US
utslib.for	0102 Applied Mathematics	en_US
utslib.for	1701 Psychology	en_US
utslib.for	1702 Cognitive Sciences	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Faculty of Science/School of Mathematical Sciences
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
utslib.copyright.status	closed_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	56	en_US

Abstract:

We develop and characterize new representations for the maxdiff model (. Marley & Louviere, 2005) for best-worst choice between multiattribute options; in particular, we state conditions under which the scale value of a multiattribute option is a product of independent ratio scales on each attribute. We show that there is a vector of simple "scores" that are sufficient for the model, with each score a closed-form function of the maximum likelihood estimates of the model's parameters. Several related models are developed for rank orders obtained by repeated best and/or worst choices, and two of these models are tested on stated preferences between mobile phones. © 2011 Elsevier Inc.

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http://hdl.handle.net/10453/22663