Advertising cosmetics and a backlash from regulators: An analysis of blog comments

Waller, DS

Advertising cosmetics and a backlash from regulators: An analysis of blog comments

Waller, DS

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Publisher:: Australian and New Zealand Communication Association
Publication Type:: Conference Proceeding
Citation:: Proceedings of ANZCA 2012, 2012, pp. 1 - 5
Issue Date:: 2012-01

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.editor	Anyanwu, C	en_US
dc.contributor.editor	Green, K	en_US
dc.contributor.editor	Sykes, J	en_US
dc.date	2012-07-04	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Proceedings of ANZCA 2012, 2012, pp. 1 - 5	en_US
dc.identifier.issn	1448-4331	en_US
dc.identifier.uri	http://hdl.handle.net/10453/22694
dc.description.abstract	The advertising industry is often criticised for presenting unrealistic images of beauty which can have a negative influence on women and girls. A small number of advertisements for cosmetics have come under fire with regulators in the UK and US. This paper discusses a magazine ad for CoverGirl cosmetics which was criticised by the US regulatory authority leading it to voluntarily withdraw it from future campaigns, and analyses blog comments about the decision. It has been suggested that this decision could be the beginning of changes to the advertising of cosmetics.	en_US
dc.publisher	Australian and New Zealand Communication Association	en_US
dc.relation.ispartof	Proceedings of ANZCA 2012	en_US
dc.relation.ispartof	Australian and New Zealand Communication Association Conference	en_US
dc.title	Advertising cosmetics and a backlash from regulators: An analysis of blog comments	en_US
dc.type	Conference Proceeding
utslib.location	http://www.anzca.net/past-conferences/anzca12-proceedings.html	en_US
utslib.location.activity	Adelaide, Australia	en_US
utslib.for	150502 Marketing Communications	en_US
dc.location.activity	Adelaide, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2012-07-06	en_US
pubs.place-of-publication	http://www.anzca.net/past-conferences/anzca12-proceedings.html	en_US
pubs.start-date	2012-07-04	en_US

Abstract:

The advertising industry is often criticised for presenting unrealistic images of beauty which can have a negative influence on women and girls. A small number of advertisements for cosmetics have come under fire with regulators in the UK and US. This paper discusses a magazine ad for CoverGirl cosmetics which was criticised by the US regulatory authority leading it to voluntarily withdraw it from future campaigns, and analyses blog comments about the decision. It has been suggested that this decision could be the beginning of changes to the advertising of cosmetics.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/22694