Mapping marketing decision space: An exploration of emerging cognitive mapping tools for analysis of marketing scenarios and decision-making
- Publisher:
- University of Western Australia
- Publication Type:
- Conference Proceeding
- Citation:
- Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, 2005, pp. 23 - 32
- Issue Date:
- 2005-01
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Filename | Description | Size | |||
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2005002331.pdf | 154.28 kB |
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