Is Aldersonian theory relevant in today's contexts? - an illustrative case
- Publisher:
- ANZMAC
- Publication Type:
- Conference Proceeding
- Citation:
- A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, 2003, pp. 593 - 599
- Issue Date:
- 2003-01
Closed Access
Filename | Description | Size | |||
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![]() | 2003000829.pdf | 3.23 MB |
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