Successful Design Briefs are not all Black and White

Pandolfo, B; Verghese, G

Successful Design Briefs are not all Black and White

Pandolfo, B

Verghese, G

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Publisher:: The University of Gothenburg
Publication Type:: Conference Proceeding
Citation:: Proceedings for Crafting the Future, 2013, pp. 1 - 10
Issue Date:: 2013-01

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Field	Value	Language
dc.contributor.author	Pandolfo, B https://orcid.org/0000-0003-0179-8862	en_US
dc.contributor.author	Verghese, G	en_US
dc.contributor.editor	Johansson, U	en_US
dc.contributor.editor	Svengren Holm, L	en_US
dc.contributor.editor	Nyström, M	en_US
dc.contributor.editor	Soila-Wadman, M	en_US
dc.contributor.editor	Cooper, R	en_US
dc.contributor.editor	Atkinsson, P	en_US
dc.date	2013-04-17	en_US
dc.date.issued	2013-01	en_US
dc.identifier.citation	Proceedings for Crafting the Future, 2013, pp. 1 - 10	en_US
dc.identifier.isbn	978-91-979541-5-0	en_US
dc.identifier.uri	http://hdl.handle.net/10453/23766
dc.description.abstract	The task of a designer is to project the future into the present by articulating a possible outcome to an existing condition. This paper will examine the outcomes of these projections, through a comparative analysis of a controlled group of design students designing products and spaces for birthing units. Linked to a larger interdisciplinary study on the impact of birthing unit design on communication between birthing mothers, staff and family/support members, this research provided an opportunity to explore practice-led research together with case studies and literature reviews of current conditions. With the educational design directive to explore conceptual ideas, the first of two groups of students were presented with a standard written brief for the redesign of birthing units. They were asked to focus on either: a product, space, or combination of product and spatial design to address the needs of a birthing unit. A second group were given the same problem but were also provided with detailed video ethnographic information to supplement the written brief. The aim of this paper is to critically reflect upon the differences in the outcomes of a traditional form of design brief with that of the brief using video ethnography. By examination of all the factors affecting the complex context of birthing units, and the mode of communication of a project brief, this paper will present its findings that will facilitate future design briefs for birthing units to lead to more appropriate outcomes. In doing so the issue of whether or not a black and white text document is sufficient for improving the design of birthing units.	en_US
dc.publisher	The University of Gothenburg	en_US
dc.relation.ispartof	Proceedings for Crafting the Future	en_US
dc.relation.ispartof	European Academy of Design Conference	en_US
dc.title	Successful Design Briefs are not all Black and White	en_US
dc.type	Conference Proceeding
utslib.location	Gothenburg, Sweden	en_US
utslib.location.activity	Gothenburg, Sweden	en_US
utslib.for	120305 Industrial Design	en_US
dc.location.activity	Gothenburg, Sweden	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Design
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2013-04-19	en_US
pubs.place-of-publication	Gothenburg, Sweden	en_US
pubs.start-date	2013-04-17	en_US

Abstract:

The task of a designer is to project the future into the present by articulating a possible outcome to an existing condition. This paper will examine the outcomes of these projections, through a comparative analysis of a controlled group of design students designing products and spaces for birthing units. Linked to a larger interdisciplinary study on the impact of birthing unit design on communication between birthing mothers, staff and family/support members, this research provided an opportunity to explore practice-led research together with case studies and literature reviews of current conditions. With the educational design directive to explore conceptual ideas, the first of two groups of students were presented with a standard written brief for the redesign of birthing units. They were asked to focus on either: a product, space, or combination of product and spatial design to address the needs of a birthing unit. A second group were given the same problem but were also provided with detailed video ethnographic information to supplement the written brief. The aim of this paper is to critically reflect upon the differences in the outcomes of a traditional form of design brief with that of the brief using video ethnography. By examination of all the factors affecting the complex context of birthing units, and the mode of communication of a project brief, this paper will present its findings that will facilitate future design briefs for birthing units to lead to more appropriate outcomes. In doing so the issue of whether or not a black and white text document is sufficient for improving the design of birthing units.

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http://hdl.handle.net/10453/23766