Dynamic hypothetical bias in discrete choice experiments: Evidence from measuring the impact of corporate social responsibility on consumers demand

Leon, CJ; Arana Padilla, JE

Dynamic hypothetical bias in discrete choice experiments: Evidence from measuring the impact of corporate social responsibility on consumers demand

Leon, CJ Arana Padilla, JE

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Publisher:: Elsevier BV
Publication Type:: Journal Article
Citation:: Ecological Economics, 2013, 1, 87 pp. 53 - 61
Issue Date:: 2013-01

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Field	Value	Language
dc.contributor.author	Leon, CJ	en_US
dc.contributor.author	Arana Padilla, JE	en_US
dc.date.issued	2013-01	en_US
dc.identifier.citation	Ecological Economics, 2013, 1, 87 pp. 53 - 61	en_US
dc.identifier.issn	0921-8009	en_US
dc.identifier.uri	http://hdl.handle.net/10453/26393
dc.description.abstract	This paper is aimed at studying the dynamics of consumers' preferences for corporate social responsibility. The data come from both a Discrete Choice Experiment (DCE) and a field experiment conducted in a realmarket setting. The results show that in a static setting (first month) predictions of a standard DCE study and real market shares are statistically similar for the various profiles of corporate social responsibility. However, as time evolves real market shares present some dynamic patterns that are not mirrored by the standard DCE predictions. The overall conclusion is that differences between realmarket behavior and DCE data can be attributed to the lack of learning experience or adaptation in DCE surveys rather than to the hypothetical nature of the experiments.	en_US
dc.publisher	Elsevier BV	en_US
dc.relation.ispartof	Ecological Economics	en_US
dc.relation.isbasedon	10.1016/j.ecolecon.2012.12.005	en_US
dc.subject.classification	Agricultural Economics & Policy	en_US
dc.title	Dynamic hypothetical bias in discrete choice experiments: Evidence from measuring the impact of corporate social responsibility on consumers demand	en_US
dc.type	Journal Article
utslib.citation.volume	87	en_US
utslib.for	1402 Applied Economics	en_US
utslib.for	0502 Environmental Science and Management	en_US
utslib.for	1499 Other Economics	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.volume	87	en_US

Abstract:

This paper is aimed at studying the dynamics of consumers' preferences for corporate social responsibility. The data come from both a Discrete Choice Experiment (DCE) and a field experiment conducted in a realmarket setting. The results show that in a static setting (first month) predictions of a standard DCE study and real market shares are statistically similar for the various profiles of corporate social responsibility. However, as time evolves real market shares present some dynamic patterns that are not mirrored by the standard DCE predictions. The overall conclusion is that differences between realmarket behavior and DCE data can be attributed to the lack of learning experience or adaptation in DCE surveys rather than to the hypothetical nature of the experiments.

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http://hdl.handle.net/10453/26393