Differences within and between Travel Preference, Planned Travel and Choice Behavior of Australians Traveling to Asian and Oversea Destinations

Kattiyapornpong, U; Miller, K

Differences within and between Travel Preference, Planned Travel and Choice Behavior of Australians Traveling to Asian and Oversea Destinations

Kattiyapornpong, U Miller, K

Permalink

Publisher:: University of Technology, Sydney
Publication Type:: Conference Proceeding
Citation:: CAUTHE 2007 Tourism - Past Achievements Future Challenges, 2007, pp. 1 - 12
Issue Date:: 2007-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (195.33 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Kattiyapornpong, U	en_US
dc.contributor.author	Miller, K	en_US
dc.contributor.editor	McDonnell, I	en_US
dc.contributor.editor	Grabowski, S	en_US
dc.contributor.editor	March, R	en_US
dc.date	2007-02-11	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	CAUTHE 2007 Tourism - Past Achievements Future Challenges, 2007, pp. 1 - 12	en_US
dc.identifier.isbn	978-0-646-46998-0	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2968
dc.description.abstract	This study seeks to examine differences in travel preference, travel intention and destination choice behavior of an aggregated set of Australian travelers. Additionally the study seeks to relate income, age, gender, life cycle and life style of Australians to the preference, planning and choice of Asian and overseas destinations. A large representative sample of 49,000 Australian respondents is utilized. Binomial regression is used to profile travelers to Asia and overseas in general. Specific significant variables and differences are highlighted. There are consistent relationships between travel preference, planning and choice and the set of independent variables of income, life cycle and life style. Age nor gender are not consistently related to travel planning or travel choice. It is apparent that a combination of demographics, e.g. age, income and life cycle, combined with life style will provide a more valuable basis for segmentation of Asian and overseas travel markets. The study aims to profile potential Australian tourists thereby making a contribution to tourism knowledge and market segmentation practice.	en_US
dc.publisher	University of Technology, Sydney	en_US
dc.relation.ispartof	CAUTHE 2007 Tourism - Past Achievements Future Challenges	en_US
dc.relation.ispartof	Council for Australian University Tourism and Hospitality Education annual conference	en_US
dc.title	Differences within and between Travel Preference, Planned Travel and Choice Behavior of Australians Traveling to Asian and Oversea Destinations	en_US
dc.type	Conference Proceeding
utslib.location	Sydney	en_US
utslib.location.activity	Manly, NSW	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	150604 Tourism Marketing	en_US
dc.location.activity	Manly, NSW	en_US
dc.location.activity	Melbourne, AUSTRALIA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney	en_US
pubs.start-date	2007-02-11	en_US

Abstract:

This study seeks to examine differences in travel preference, travel intention and destination choice behavior of an aggregated set of Australian travelers. Additionally the study seeks to relate income, age, gender, life cycle and life style of Australians to the preference, planning and choice of Asian and overseas destinations. A large representative sample of 49,000 Australian respondents is utilized. Binomial regression is used to profile travelers to Asia and overseas in general. Specific significant variables and differences are highlighted. There are consistent relationships between travel preference, planning and choice and the set of independent variables of income, life cycle and life style. Age nor gender are not consistently related to travel planning or travel choice. It is apparent that a combination of demographics, e.g. age, income and life cycle, combined with life style will provide a more valuable basis for segmentation of Asian and overseas travel markets. The study aims to profile potential Australian tourists thereby making a contribution to tourism knowledge and market segmentation practice.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/2968