The impact of esoteric product specifications on choice
- Publisher:
- Academy of Marketing
- Publication Type:
- Conference Proceeding
- Citation:
- Academy of Marketing Conference Proceedings, 2012, pp. 1 - 8
- Issue Date:
- 2012-01
Closed Access
Filename | Description | Size | |||
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2013006785OK.pdf | 562.51 kB |
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