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When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?
Koslow, S
;
Sameti, A
;
van Noort, G
;
Smit, EG
;
Sasser, SL
2022-05-01
Innovation intermediaries as collaborators in shaping service ecosystems: The importance of dynamic capabilities
Randhawa, K
;
Wilden, R
;
Akaka, MA
2022-11-21
Responses to direct-to-consumer advertising in Australia: Comparing experience
Goodall, S
;
Viney, R
;
Street, D
;
Waller, D
;
Zhao, FL
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1503 Business and Management, 150...
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1505 Marketing
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1505 Marketing, 1506 Tourism
Date issued
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2022
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Journal Article
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Closed Access