Does the Use of Facebook Lead to Purchases?

Waller, DS; Noguti, V; Singh, S

Does the Use of Facebook Lead to Purchases?

Waller, DS

Noguti, V

Singh, S

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Publisher:: ANZMAC
Publication Type:: Conference Proceeding
Citation:: Proceedings of 2014 ANZMAC Conference, 2014, pp. 1169 - 1175 (6)
Issue Date:: 2014-12-01

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Noguti, V https://orcid.org/0000-0001-9922-7317	en_US
dc.contributor.author	Singh, S https://orcid.org/0000-0002-6996-0371	en_US
dc.contributor.editor	Rundle-Thiele, S	en_US
dc.contributor.editor	Kubacki, K	en_US
dc.contributor.editor	Arli, D	en_US
dc.date	2014-12-01	en_US
dc.date.issued	2014-12-01	en_US
dc.identifier.citation	Proceedings of 2014 ANZMAC Conference, 2014, pp. 1169 - 1175 (6)	en_US
dc.identifier.issn	1447-3275	en_US
dc.identifier.uri	http://hdl.handle.net/10453/30516
dc.description.abstract	The ability of social media to attract large numbers of people around the world also makes these websites a platform of interest for advertisers. While these sites were hesitant at first to ‘sell out’ to massive amounts of advertising, advertising has produced for them a major revenue stream. However, an issue is whether the use of social media leads people to purchase. This paper will analyse the results of a survey of 169 Facebook users to determine the predictors for a purchase based on information from Facebook. The findings indicate that Facebook engagement, seeking friends, seeking information and gender are the main predictors of purchase.	en_US
dc.publisher	ANZMAC	en_US
dc.relation.ispartof	Proceedings of 2014 ANZMAC Conference	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Does the Use of Facebook Lead to Purchases?	en_US
dc.type	Conference Proceeding
utslib.location	Brisbane, Australia	en_US
utslib.location.activity	Brisbane, Australia	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
dc.location.activity	Brisbane, Australia
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2014-12-03	en_US
pubs.place-of-publication	Brisbane, Australia	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2014-12-01	en_US

Abstract:

The ability of social media to attract large numbers of people around the world also makes these websites a platform of interest for advertisers. While these sites were hesitant at first to ‘sell out’ to massive amounts of advertising, advertising has produced for them a major revenue stream. However, an issue is whether the use of social media leads people to purchase. This paper will analyse the results of a survey of 169 Facebook users to determine the predictors for a purchase based on information from Facebook. The findings indicate that Facebook engagement, seeking friends, seeking information and gender are the main predictors of purchase.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/30516