Including customers in co-design to market test health services

Perrott, B

Including customers in co-design to market test health services

Perrott, B

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Publisher:: American Research Institute for Policy Development
Publication Type:: Journal Article
Citation:: Journal of Marketing Management, 2014, 2 (2), pp. 211 - 226 (16)
Issue Date:: 2014-01-01

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Field	Value	Language
dc.contributor.author	Perrott, B	en_US
dc.date.issued	2014-01-01	en_US
dc.identifier.citation	Journal of Marketing Management, 2014, 2 (2), pp. 211 - 226 (16)	en_US
dc.identifier.issn	1472-1376	en_US
dc.identifier.uri	http://hdl.handle.net/10453/30567
dc.description.abstract	This paper will explore the concept and meaning of service co design as it applies to the design, development and market testing ofhealth services. The results of a pilot study in health service co design will be used as a research based case discussion, thus providing a platform to suggest future research that could lead to building more robust knowledge of how the consumers of health services may be more effectively involved in the process of developing and delivering the type of services that are in line with expectations of the various stakeholder groups.	en_US
dc.publisher	American Research Institute for Policy Development	en_US
dc.relation.ispartof	Journal of Marketing Management	en_US
dc.title	Including customers in co-design to market test health services	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1504 Commercial Services	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	2	en_US

Abstract:

This paper will explore the concept and meaning of service co design as it applies to the design, development and market testing ofhealth services. The results of a pilot study in health service co design will be used as a research based case discussion, thus providing a platform to suggest future research that could lead to building more robust knowledge of how the consumers of health services may be more effectively involved in the process of developing and delivering the type of services that are in line with expectations of the various stakeholder groups.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/30567