Utility-Based Models of Brand Equity

Swait, JRJD Erdem, T

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Field	Value	Language
dc.contributor.author	Swait, JRJD	en_US
dc.contributor.author	Erdem, T	en_US
dc.contributor.editor	Ahluwalia, R	en_US
dc.contributor.editor	Houston, M	en_US
dc.contributor.editor	Loken, B	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Brands and Brand Management, 2009, pp. 207 - 229	en_US
dc.identifier.isbn	9781841697598	en_US
dc.identifier.uri	http://hdl.handle.net/10453/31272
dc.publisher	Taylor & Francis	en_US
dc.relation.ispartof	Brands and Brand Management	en_US
dc.title	Utility-Based Models of Brand Equity	en_US
dc.type	Chapter
utslib.location	Routledge: New York	en_US
utslib.for	150504 Marketing Measurement	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.place-of-publication	Routledge: New York	en_US

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