The causal ordering of key cross-functional relationship dimensions: a replication study using the marketing/R&D relationship.
- Publisher:
- ANZMAC
- Publication Type:
- Conference Proceeding
- Citation:
- Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", 2004, pp. 1 - 10
- Issue Date:
- 2004-01
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